Research

30 Ways to Come Up with Great Ideas for Your Blog Posts

UPDATED! This blog post on content ideation has been updated and vastly expanded for 2020! Effective content marketing is a long-term strategy. Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. However, after a certain amount of time publishing content, it can be difficult to …

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How Neuroscience Affects Customers’ Buying Behaviors

Marketing is all about understanding consumers’ behaviors, needs and motivations and then delivering an experience that aligns with all those points. It’s why I always stress honing in on your customers’ pain points when writing copy, and why marketers will test every different ad format under the sun to see what their audiences respond to. …

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Improve Your Sales by Getting to Know Your Customers

By Martyn Cook In my first book, You’re Just One Great Ad Away From Success, I wrote about knowing your customer and building out a customer avatar. If you were a consumer of my first book then you may well remember the chapter. I drew a terrible stick figure with speech bubbles around it containing …

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Small Businesses Still Hold a Personal Edge Customers Want

Tailored offerings and great customer service allow Small and Medium-sized Businesses (SMBs) to forge deeper personal relationships with customers, according to a survey conducted by Zendesk. The Big Expectations, Small businesses: What Customers Want survey (PDF) indicates that 91% of respondents prefer small businesses when convenient, while 74% actively search for opportunities to support SMBs …

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Donegal school records 1,000 earthquakes

A school in Donegal has become a global leader in recording and measuring earthquakes, thanks to its participation in the Seismology in Schools programme run by the Dublin Institute for Advanced Studies (DIAS). St. Columba’s College in Stranorlar recorded its thousandth earthquake in recent weeks: an event from the Dodecanese Islands in Greece, which registered …

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