Innovation comes from environments where ideas can connect. So, what kind of environment does an epidemic create when it comes to spurring innovation. This is the very question a new infographic from Top Masters in Public Health Degrees developed by NowSourcing looks to answer. According to the report, ground-breaking innovations have come despite the tragic […]
How Epidemics Spur Innovation – Small Business Trends Read More »
UPDATED! This blog post on content ideation has been updated and vastly expanded for 2020! Effective content marketing is a long-term strategy. Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. However, after a certain amount of time publishing content, it can be difficult to
30 Ways to Come Up with Great Ideas for Your Blog Posts Read More »
Marketing is all about understanding consumers’ behaviors, needs and motivations and then delivering an experience that aligns with all those points. It’s why I always stress honing in on your customers’ pain points when writing copy, and why marketers will test every different ad format under the sun to see what their audiences respond to.
How Neuroscience Affects Customers’ Buying Behaviors Read More »
By Martyn Cook In my first book, You’re Just One Great Ad Away From Success, I wrote about knowing your customer and building out a customer avatar. If you were a consumer of my first book then you may well remember the chapter. I drew a terrible stick figure with speech bubbles around it containing
Improve Your Sales by Getting to Know Your Customers Read More »
We spend so much time working, but much of that time is not terribly productive. This became shockingly clear when I read the new State of Work 2020 research from my friends at Workfront. It’s a remarkable report, by far the best of its kind. They surveyed nearly four thousand knowledge workers from around the globe
Tailored offerings and great customer service allow Small and Medium-sized Businesses (SMBs) to forge deeper personal relationships with customers, according to a survey conducted by Zendesk. The Big Expectations, Small businesses: What Customers Want survey (PDF) indicates that 91% of respondents prefer small businesses when convenient, while 74% actively search for opportunities to support SMBs
Small Businesses Still Hold a Personal Edge Customers Want Read More »
A school in Donegal has become a global leader in recording and measuring earthquakes, thanks to its participation in the Seismology in Schools programme run by the Dublin Institute for Advanced Studies (DIAS). St. Columba’s College in Stranorlar recorded its thousandth earthquake in recent weeks: an event from the Dodecanese Islands in Greece, which registered
The first year of operation for small businesses is full of challenges. And when it comes to capital, most of them rely on personal savings and income from another job. The data comes from SCORE’s second part of a three-part series titled Megaphone of Main Street. In the first part, which is titled Finding Your
The First Year in Business – Running on Savings and Second Jobs Read More »
An increasing number of countries are banning e-cigarettes. Queen’s University Belfast’s Prof Lorraine Martin and Dr James Reihill explain why. The White House recently announced plans to ban flavoured e-cigarettes – except for tobacco-flavoured products – because of a rise in the number of middle and high-school students using these products. A few days later,
Ever wondered how it’s possible to weigh a live whale in a non-invasive way? Dr Fredrik Christiansen, assistant professor of marine biology at Aarhus University, has – and he found an answer. Whales are the largest animals on the planet and important predators in the marine ecosystem. As a marine biologist, I have been lucky
