Research

How Epidemics Spur Innovation – Small Business Trends

Innovation comes from environments where ideas can connect. So, what kind of environment does an epidemic create when it comes to spurring innovation. This is the very question a new infographic from Top Masters in Public Health Degrees developed by NowSourcing looks to answer. According to the report, ground-breaking innovations have come despite the tragic …

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30 Ways to Come Up with Great Ideas for Your Blog Posts

UPDATED! This blog post on content ideation has been updated and vastly expanded for 2020! Effective content marketing is a long-term strategy. Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. However, after a certain amount of time publishing content, it can be difficult to …

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How Neuroscience Affects Customers’ Buying Behaviors

Marketing is all about understanding consumers’ behaviors, needs and motivations and then delivering an experience that aligns with all those points. It’s why I always stress honing in on your customers’ pain points when writing copy, and why marketers will test every different ad format under the sun to see what their audiences respond to. …

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Improve Your Sales by Getting to Know Your Customers

By Martyn Cook In my first book, You’re Just One Great Ad Away From Success, I wrote about knowing your customer and building out a customer avatar. If you were a consumer of my first book then you may well remember the chapter. I drew a terrible stick figure with speech bubbles around it containing …

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Small Businesses Still Hold a Personal Edge Customers Want

Tailored offerings and great customer service allow Small and Medium-sized Businesses (SMBs) to forge deeper personal relationships with customers, according to a survey conducted by Zendesk. The Big Expectations, Small businesses: What Customers Want survey (PDF) indicates that 91% of respondents prefer small businesses when convenient, while 74% actively search for opportunities to support SMBs …

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Donegal school records 1,000 earthquakes

A school in Donegal has become a global leader in recording and measuring earthquakes, thanks to its participation in the Seismology in Schools programme run by the Dublin Institute for Advanced Studies (DIAS). St. Columba’s College in Stranorlar recorded its thousandth earthquake in recent weeks: an event from the Dodecanese Islands in Greece, which registered …

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The First Year in Business – Running on Savings and Second Jobs

The first year of operation for small businesses is full of challenges. And when it comes to capital, most of them rely on personal savings and income from another job. The data comes from SCORE’s second part of a three-part series titled Megaphone of Main Street. In the first part, which is titled Finding Your …

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Vaping and e-cigarettes: What the research says

An increasing number of countries are banning e-cigarettes. Queen’s University Belfast’s Prof Lorraine Martin and Dr James Reihill explain why. The White House recently announced plans to ban flavoured e-cigarettes – except for tobacco-flavoured products – because of a rise in the number of middle and high-school students using these products. A few days later, …

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How do you weigh a live whale?

Ever wondered how it’s possible to weigh a live whale in a non-invasive way? Dr Fredrik Christiansen, assistant professor of marine biology at Aarhus University, has – and he found an answer. Whales are the largest animals on the planet and important predators in the marine ecosystem. As a marine biologist, I have been lucky …

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UK spider-like moon rover will aim to make history in 2021

The UK is attempting to be the fourth nation to successfully land on the moon with a rover due to set off in 2021. The UK’s first moon rover will be sent into space in 2021. The world’s smallest robotic moon rover, with legs not wheels, will be part of the first set of payloads …

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What’s driving cloud native and distributed systems in 2019 – O’Reilly

Attend the O’Reilly Velocity Conference in Berlin, November 4-7 for a deep dive into the latest trends in cloud native and distributed systems. O’Reilly’s Velocity conferences attract some of the leading names in the fields of distributed systems architecture, engineering, and application development. Velocity is a great resource for architects, engineers, and developers to acquire …

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