Fact checkers outperform historians when evaluating online information
How do expert researchers go about assessing the credibility of information on the internet? Not as skillfully as you.
Evaluating
Evaluating PPC talent, part 1: Where to begin
The simple truth is that anyone working in any paid media field (like search or social) is incredibly hard.
Evaluating PPC talent, part 2: The test
Previously, we discussed how to find good PPC candidates for your particular company, but now it’s time to evaluate.