How do expert researchers go about assessing the credibility of information on the internet? Not as skillfully as you might guess – and those who are most effective use a tactic that others tend to overlook, according to scholars at Stanford Graduate School of Education. A new Stanford study shows that even college students and […]
Fact checkers outperform historians when evaluating online information Read More »
The simple truth is that anyone working in any paid media field (like search or social) is incredibly hard to evaluate from the outside. Apart from looking at their current employment status, where do you even start? Finding strong PPC talent is challenging, especially if your business is new to paid advertising and has nobody in-house
Previously, we discussed how to find good PPC candidates for your particular company, but now it’s time to evaluate those candidates. It comes down to this: You’ve held dozens of interviews with candidates almost impossible to tell apart. They all have similar credentials. They’ve worked in the right industry or environment, have used similar tools
