Businesses all agree: you must serve customers well. But in today’s always-on digital ecosystem, this has been ramped up to the umpteenth degree. If you ignore your customers on the many different channels in which they communicate, they might just go away — for good. Micah Solomon’s book, Ignore Your Customers (And They’ll Go […]
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As you consider how best to build your brand on Amazon, think broadly about your game plan for optimal success. Here are a few key strategies to help you focus your efforts on finding even greater success in commerce — whether you’re celebrating your fifth year in business or your 50th. The post Book Excerpt:
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It’s hard at times not to feel sorry for Uber CEO Dara Khosrowshahi, given all that he inherited when he became the ride-share giant’s top boss back in April 2017. Among his many to-do items: take public a money-losing company whose private-market valuation had already soared past what many thought it was worth, clean-up the
Editor’s Note: Contributor Cyndi Thomason owns Bookskeep, an accounting and consulting firm for ecommerce companies. She is an advocate of Profit First, a cash management framework to help merchants obtain and retain profitability. Her new book, “Profit First for Ecommerce Sellers,” is newly published. What follows is an excerpt from Chapter Two. The Profit First
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Editor’s Note: Contributor Philip Masiello is a successful entrepreneur, a seasoned marketer, and an Amazon marketplace expert. His new book, Think Engage Thrive — Marketing Actions to Skyrocket Your Brand In The Digital Age, explains a three-step, continuous cycle to grow a business. “Chapter Two: Think and Engage and Thrive” appears below. In this chapter I’ll briefly go over
