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Book Excerpt: ‘Three Secrets to Great, Sustainable Success on Amazon’

As you consider how best to build your brand on Amazon, think broadly about your game plan for optimal success. Here are a few key strategies to help you focus your efforts on finding even greater success in commerce — whether you’re celebrating your fifth year in business or your 50th. The post Book Excerpt: …

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Uber tries to reassure customers that it takes safety seriously, following NYTimes book excerpt – TechCrunch

It’s hard at times not to feel sorry for Uber CEO Dara Khosrowshahi, given all that he inherited when he became the ride-share giant’s top boss back in April 2017. Among his many to-do items: take public a money-losing company whose private-market valuation had already soared past what many thought it was worth, clean-up the …

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Book Excerpt: ‘Profit First for Ecommerce Sellers’

Editor’s Note: Contributor Cyndi Thomason owns Bookskeep, an accounting and consulting firm for ecommerce companies. She is an advocate of Profit First, a cash management framework to help merchants obtain and retain profitability. Her new book, “Profit First for Ecommerce Sellers,” is newly published. What follows is an excerpt from Chapter Two. The Profit First …

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Book Excerpt: ‘Think and Engage and Thrive’

Editor’s Note: Contributor Philip Masiello is a successful entrepreneur, a seasoned marketer, and an Amazon marketplace expert.  His new book, Think Engage Thrive — Marketing Actions to Skyrocket Your Brand In The Digital Age, explains a three-step, continuous cycle to grow a business. “Chapter Two: Think and Engage and Thrive” appears below. In this chapter I’ll briefly go over …

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