Execs

Law Firm Marketing Execs Finding Local SEO Outperforms Pay-Per-Click

[ad_1] If you are starting a new marketing campaign on Google, then you have two ways to go. Either the Pay-per-click (PPC) marketing strategy or local SEO. In order to be able to choose the best way that fits your business, you should first understand the difference between them and how they work. There are …

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Should Your Agency’s Team Page Show Every Employee, or Just Execs?

[ad_1] Wondering if you should show every employee on your agency’s website? An agency owner asked: “Do you think it’s beneficial for us to have everyone’s bios on our website, or just the leadership team?” With dozens rather than hundreds or thousands of employees, he was concerned a full list would show they’re a smaller …

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Company execs could go to jail for misusing data under proposed U.S. data privacy law

[ad_1] U.S. Senator Ron Wyden (D-OR) released a draft of federal privacy legislation on Thursday that would impose harsh penalties on senior executives of companies that misuse consumer data. With fines up to 4 percent of a company’s annual revenue, Wyden’s Consumer Data Protection Act [pdf] mirrors elements of Europe’s General Data Protection Regulation (GDPR), …

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Why HR Execs Say Scaling a Flexible Talent Program Starts With Changing How People Think

[ad_1] When building a flexible talent program, many companies mistakenly take the “if you build it, they will come” approach. What they usually experience resembles more like if you build it, they will resist. How do you encourage people to consider different talent options that may result in higher ROI? Approach it from a mindset …

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80 Percent of Execs Say Entire Interviewing Experience is Crucial to Winning Top Talent: 3 Ways to Build It Out

[ad_1] Organizations are currently facing one of the largest talent shortages since 2007. In fact,  a  ManpowerGroup report, indicated that 40 percent of the more than 42,000 employers surveyed indicated that they were having a difficult time filling positions. When they dug a little deeper, the top reasons driving the frustration included:  A lack of available applicants  A …

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8 Proven Time Management Tips From 12 Top Business Execs

[ad_1] By Georgi Todorov Time management is a multi-billion-dollar industry. Countless books and gurus are advising you what to do. And there are even apps to push and prod you in the right direction. But which methods really work? These eight tips are tried and tested by some of the nation’s top business execs. 1. …

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