Channel: Martech: Analytics & Data

Reported Google browser change could be final death blow to cookies

A-Post to MarTech Today, Analytics, Channel: Martech: Analytics & Data, Display Advertising, Google, Google: Google I/O / By

Google is planning to announce new tools for Chrome that offer users more control over third party tracking cookies, according to the Wall Street Journal. The controls and default settings would be somewhat less “severe” than the anti-cookie tracking moves made by Safari and Firefox, which adopted default tracking protection. Browser announcement to come at …

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SAP announces secure, scalable business-to-business solutions for marketers

A-From MTT, Channel: Martech: Analytics & Data, Channel: Martech: Management / By

Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to securely grant third parties access to first-party data, share sensitive information and manage regulatory compliance without the threat of exposure to security risks. Why we should care The experience economy is rapidly expanding as more …

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IAB Europe releases new GDPR consent framework for comment

A-From MTT, Channel: Martech: Analytics & Data / By

IAB Europe, in partnership with IAB Tech Lab, announced Thursday new technical specifications for its second iteration of the Transparency & Consent Framework (TCF v2.0), designed to facilitate GDPR and ePrivacy Directive compliance for ad tech vendors. The new specifications are currently available for public comment over the next 30 days. Why we should care …

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Salesforce Summer ’19 release preps for Lightning migration: What you need to know

A-From MTT, Channel: Martech: Analytics & Data, marketing automation / By

The latest Salesforce release underscores the company’s efforts to sunset the Classic experience in favor of the Lightning Platform in winter 2020. The Summer ’19 release is designed to provide users with a range of new tools and features to help manage the migration. It is currently only available in preview, but organizations can expect …

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Personalizing UX: Why Zillow Group moved beyond AB testing

A-From MTT, Analytics, Channel: Martech: Analytics & Data / By

Aaron Wreblewski, AI engineer at Zillow Group, discussed the company’s bandits testing work at MarTech Conference. Zillow Group faced a problem. The online real estate database company too many personalized user experience tests it wanted to run on the website. The typical AB testing framework it had in place meant it would take years to …

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Salesforce will acquire Salesforce.org for $300 million

A-From MTT, Channel: Martech: Analytics & Data, Internet Marketing Industry: Acquisitions / By

  Salesforce.com Inc. and Salesforce.org announced Monday that the San Francisco tech giant will acquire the independent nonprofit organization for $300 million. Salesforce will absorb Salesforce.org into the Salesforce entity as a new business vertical. Rob Acker, the current CEO of Salesforce.org, will lead the new nonprofit vertical. In Monday’s statement, Salesforce said it would …

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Collection of tech companies support changes to CA privacy act that bring it closer to GDPR

A-From MTT, Channel: Martech: Analytics & Data, GDPR - General Data Protection Regulation, Internet Marketing Industry, Legal / By

The California Consumer Privacy Act (CCPA) is set to take effect next year and is likely to become the de facto national privacy standard for online publishers and marketers. Ahead of this deadline, however, competing groups are lobbying for changes in its terms. AB 1760 looks more like GDPR. A recently proposed amendment in the …

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Gartner CMO Spend Survey: 29 percent of 2018 marketing budget allocated to marketing technology

A-From MTT, Channel: Martech: Analytics & Data / By

Marketing technology increasingly accounts for a significant share of marketing budgets, and 2018 was no different. According to Gartner’s CMO survey, Martech ate up nearly a third of marketing budgets, making marketing technology the largest area of investment for marketing resources and programs. And, according to the survey, it’s expected to grow with continued investments …

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It’s about teams: How Autodesk boosted conversions, retention and trimmed its sales cycle

A-From MTT, Analytics, Channel: Martech: Analytics & Data, Machine Learning & Artificial Intelligence, marketing automation, MarTech Conference / By

Saira Nazir, head of digital marketing at Autodesk, speaking at MarTech West 2019. SAN JOSE, CA — Why digitally transform? Business must go through digital transformation to win share, gain efficiency, make better decisions and delight customers, said Saira Nazir, head of digital marketing at Autodesk, at MarTech Conference Thursday. Nazir outlined three foundations of …

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