Finds

Matt Southern

Study Finds Virtual Assistants Are Getting Worse at Answering Questions Correctly

A new study suggests the performance of virtual assistants, like Google Assistant, Alexa, and Siri, may have plateaued. Perficient Digital released its annual evaluation of virtual assistants. Perhaps the most interesting finding is that none of the top virtual assistants are improving when it comes to answering questions accurately. Not only are they not improving, …

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DuckDuckGo Study Finds More People Would Use Google Alternatives if Given a Choice

DuckDuckGo Study Finds More People Would Use Google Alternatives if Given a Choice

A study commissioned by DuckDuckGo finds more people would use non-Google search engines if they were offered a choice. To that end, DuckDuckGo proposes that Android smartphones come with a search preference menu that lets users choose their own default search engine. A study was conducted to find out which search engines people would choose …

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Achieving 3.7 Google My Business rating stars delivers highest conversion boost, study finds

Achieving 3.7 Google My Business rating stars delivers highest conversion boost, study finds

There are business ratings sweet spots. Locations that improve their Google My Business star ratings from 3.5 to 3.7 can see significant increases in conversions. Further, enterprise locations that reply to at least 32% of reviews achieved 80% higher conversion rates compared SMBs and direct competitors that replied to 10% of reviews. These findings come …

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42% of shoppers will buy most (or all) of their holiday gifts on Amazon, survey finds

About 42% of holiday shoppers will buy most or all their gift purchases on Amazon this year, according to a global survey of 4,500 shoppers in the U.S., U.K. and several other countries. During holiday shopping, 32% of consumers will start on Amazon, followed by Google (18%) according to the survey. That stands in contrast …

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Study finds bulk of searches leading to fake goods - Search Marketing

Study finds bulk of searches leading to fake goods – Search Marketing

The problem isn’t just with Google. The report also names search engines Bing, Baidu, and Yaidex as culprits in the fake results, but the research does indicate that Google, specifically, isn’t removing the websites that host the fakery. Sites like Amazon and Facebook are legally required to remove the sites that sell fake goods, but …

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Featured snippets display on desktop 13% more often than mobile, study finds

Google showed featured snippets on desktop 86.6% of the time compared to 73.3% on mobile, according to a 30-day study conducted by Rank Ranger.  The findings. The study looked at a dataset of 265 keywords known to produce featured snippets on desktop. It found that, on any given day, publishers are more likely to land …

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Nearly 90% of consumers would choose ‘do not sell’ personal data under CCPA, study finds

Two recent surveys sponsored by BritePool show a high level of consumer concern about privacy and, if given the option, that a majority would decline to allow online publishers to sell or transfer their personal information. CCPA, which takes effect on January 1, requires sites governed by the statute to include a prominent “Do Not …

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Column: In climate deal with automakers, California finds solution to Trump — ignore him

It became clear in February that if the country’s auto emissions and mileage standards were to be maintained, California would have to go it alone. That was when the Trump administration abruptly announced it was breaking off discussions with the state’s air quality regulators over the administration’s proposal to gut those standards. One other aspect …

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NASA finds evidence of ancient lake on Mars that could have harboured alien life

NASA has uncovered evidence of an ancient oasis on Mars, which could once have harboured alien life. Rocks rich in mineral salts discovered by NASA’s Curiosity rover in the Red Planet’s Gale crater suggest that the 100-mile-wide basin was once dotted with shallow briny ponds. These waterways are thought to have overflowed and then dried up …

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Nasa Curiosity Rover finds alien oasis on Mars – did it support life?

An illustration of the oasis on Mars, which has now dried up (Image: Nasa) A mysterious ‘oasis’ has been found on the surface of Mars, raising hopes that evidence of life may also one day be found on the Red Planet. The Nasa Curiosity Rover has found traces of ‘shallow, salty ponds that went through …

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