Finds

Adobe Finds Marketers Lacking Data Tools Avoid Emerging Technology 06/18/2019

Content comes in all shapes and sizes, but only 1% of the 1,668 U.S. enterprise decision makers who participated in a recent Adobe study said voice interfaces will contribute to designing a better customer experience. In the next three years, most respondents said they will rely on real-time interactive campaigns. “I feel like there’s been …

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Survey finds 89% of marketers seeing increased sales using location data

Last year, Lawless Research and Factual found 87% of marketers were using location data or targeting in their marketing campaigns. A new follow-up survey showed comparable usage but also improved results, including increased sales (89%) customer growth (86%) and higher customer engagement (84%). The 2019 survey consisted of 700 U.S. based mobile marketers drawn from a …

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Consumer study finds ‘personalization’ lowest on long list of retailer considerations

A widely accepted idea among retail technology providers is: consumers crave personalization. However, in a new study, Deloitte finds that personalization is last on a relatively long list of factors that consumers consider when choosing a retailer. The report, entitled “The consumer is changing, but not how you think,” is based on a survey of over …

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Only 36% of UK consumers have greater trust in companies after GDPR, survey finds

GDPR has not given consumers greater confidence in interacting with publishers and marketers online, according to a new survey of UK consumers by TrustArc and Ipsos. The companies surveyed 2,230 adults this month to assess their perceptions and attitudes in the wake of GDPR’s passage a year ago. The survey asked questions about trust, compliance …

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New Study Finds That 88% of Marketers Are Using Artificial Intelligence; Yet Many Marketers Still Don’t Feel Very Well Supported by Their Technology

NEW YORK–(BUSINESS WIRE)–May 21, 2019– Albert Technologies (LSE AIM: ALB.L), creators of Albert, the world’s first autonomous artificial intelligence platform for digital marketers, today released the findings of a new study conducted by Forrester Consulting, “Harnessing AI’s Potential.” The company commissioned the study as a follow-up to its 2016 research, which gauged marketers’ early perceptions of …

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Tourism business in Connecticut is coming up big, study finds | News

Connecticut’s tourism industry is proving to be a silver lining in the dark clouds that appear to be gathering around the state’s economy. The industry produced $15.5 billion in total business sales in 2017, according to a new economic study released Monday by the Connecticut Office of Tourism. That represents a 5.5 percent increase in …

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