Footfall

How to close the Social Media and Offline footfall loop with QR Codes

Social media is easily one of the most massively used strategies that brands and influencers employ to target potential users. Over half of online users in the US have come across an advertisement on social media.  And unlike display advertisements, consumers aren’t miffed about brands or influencers selling their products on social media platforms. In …

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5 ways retailers can use digital to drive in-store footfall

Digital tactics can be a boon for bricks and mortar retailers Within many multichannel retailers, digital teams work primarily to ecommerce KPIS – traffic, conversion, units per order, unit value and so on. As a consequence, digital activity that might benefit the physical store estate is often deprioritised or completely ignored. However, digital marketing presents …

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Destination Marketing | Digital Marketing Footfall

The must-know essentials to increasing your footfall through destination marketing online If you work in the destination sector, you’ll ultimately be judged on ticket sales. We notice time and time again that the leisure and tourism attractions that smash their ticket-sales targets are the ones that fully understand (and influence) the modern consumer’s reliance on …

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