Digital transformation strategy

Creating a Digital Transformation plan

Three essential steps to kickstart Digital Transformation Digital Transformation is a focus for many organizations right now and as you can see from the Google Trends search volumes, it’s increasing in popularity recently. As with any change within an organization, there are many challenges (as shown in my previous post on Understanding Digital Transformation), so …

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Who should be responsible for driving Digital Transformation ?

Responsibility for driving digital transformation and the common barriers to meeting digital priorities It’s a common misconception that digital transformation is solely the integration or upgrading of technology in organizations, and therefore that its the responsibility of the Chief Technology Officer to drive the digital agenda. According to Dr Dave Chaffey, the digital transformation process should …

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Influence digital transformation in your organisation

An invitation to benchmark your digital future with an upcoming digital transformation webinar, presented by Dr. Dave Chaffey Digital Transformation is not just a buzz-word. It’s an important (if not absolutely essential) transformation process that every business needs in order to stay competitive in a digital economy. The digital transformation process is a necessity for every …

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How to structure an effective digital transformation plan

What are the essential parts of a digital transformation plan? Digital or online marketing is any form of marketing that involves using online channels for goals of acquisition and retention. It also includes digital technology and use of data to target audiences more precisely with personalized messages. Since creating awareness and achieving conversion still commonly …

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The Top barriers to Digital Transformation

Chart of the Day: What challenges do a successful digital transformation programme need to overcome? Our latest Managing Digital Marketing Research report showed that many businesses are actively pursuing Digital Transformation with over one-quarter (30%) of businesses already having a transformation programme in place. 33% are planning to start a digital transformation programme within the next 12 months. …

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Destination Marketing | Digital Marketing Footfall

The must-know essentials to increasing your footfall through destination marketing online If you work in the destination sector, you’ll ultimately be judged on ticket sales. We notice time and time again that the leisure and tourism attractions that smash their ticket-sales targets are the ones that fully understand (and influence) the modern consumer’s reliance on …

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