fraudster

The Scanner: How an accused Bay Area fraudster may have gamed Google to hide Chronicle story

When a news article exposed the criminal past of a former insurance claims investigator at Kaiser Permanente in Oakland — who’s now accused by federal prosecutors of embezzling $7 million from the company — it created a digital record available to the world. Potential employers, industry colleagues, friends, relatives or anyone else who ran Michael […]

The Scanner: How an accused Bay Area fraudster may have gamed Google to hide Chronicle story Read More »

The cozy life of the mobile ad fraudster and how legit marketers can disrupt it

If you’ve been a member of the digital marketing industry, read any marketing publications, dialed into any partner calls, attended any relevant conferences and so on, I’m sure you’ve come across the industry’s hottest topic: fraud. Year over year, this topic has become synchronous with the industry, and it’s now just another talking point alongside