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Merkle: Google ad growth slowed, Microsoft gained with Yahoo in Q2

Ad spend growth on Google search ads slowed while desktop spend on Microsoft Advertising had its strongest quarter in more than three years in the second quarter of 2019, according to performance agency Merkle. Verizon Media inventory bump. Microsoft Advertising’s gain came in large part from its deal with Verizon Media to handle all search …

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3 customer insights gained by keyword research

Keyword research is underrated. Many SEOs have gotten the idea that keyword research just doesn’t hold the value it once did, especially in today’s environment of voice search, extreme long-tail phrases and so on. However, this couldn’t be further from the truth. Not long ago, I wrote a post outlining 13 uses for keyword research, …

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