The good news: Showing up in Google’s search engine can be extremely beneficial to your local business. The bad news: Google doesn’t care if you rank high or low. It cares only that there are quality results that answer the query to the total satisfaction of the searcher. So the pressing question is, how do […]
By Mark Zeni Any blogger or business owner can pump out a 500-word blog post and call it a day. And while there’s some immediate benefit in a short, compelling post, there isn’t a ton of long-term value. Long-form content is what you should really be investing your resources
5 Tips for Crafting Higher Converting Long-Form Content Read More »
You’ve probably noticed many websites ranking high in the SERP’s and they’ve really had no SEO optimization done. You’ll notice they are ranking high for keywords NOT on their pages, which often gets us wondering how this is possible. However, it’s important to understand Google does have over 200 ranking factors so these particular sites
How Can a Website Rank Higher without It Being Optimized? Read More »
Typically, when companies look to improve their conversion rates, they focus on their CTA buttons or value propositions. Businesses also like to A/B test certain elements of their pages to see which versions convert the best. Don’t get me wrong: these are all valid ways to improve conversions. But something that’s sometimes overlooked is the simplicity of
Why Websites with Simple Designs Have Higher Conversion Rates Read More »
Fall 2017 Small Business Owner Report The Bank of America Business Advantage Small Business Owner Report is a semi-annual survey of 1,000 business owners across the country. The fall 2017 report found that 78 percent of entrepreneurs consider taxes to be impactful when it comes to making decisions about downsizing. On a larger scale, 92
78% of Small Businesses Say Higher Taxes May Cause Them to Downsize, Survey Says Read More »
SEO is not only about optimizing written content. The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. Optimizing your images gives your website an additional chance to be found via image search, and a good logo or some eye-catching graphics can be just as effective at
Image optimization 101: How to rank higher in image search Read More »
When it comes to matters search engine optimization, you’ve to be very smart if you are to stay on top of the game. Digital marketing a very dynamic field, and things change so drastically that you might find yourself using obsolete techniques. Toronto has a good example of a vibrant digital platform. But how can
5 Genius SEO Hacks to Get Higher Search Ranking — Jewish Journal Read More »
Moving up in blogging circles opens you up to prospering opportunities. You can expect traffic surges, increased profits and an overall expanded online presence when you make friends with successful bloggers. But you need to know how to network with blogging big dawgs to move up in blogging circles. Follow these 2 tips to hobnob
2 Tips for Moving Higher in Blogging Circles Quickly Read More »
Google is leaving you clues about how to become a better marketer — and you might not even be seeing them. 👀 The job of every marketer today, whether they work in PPC, SEO, CRO, or content, is to solve people’s problems. Google is taking note of companies that are doing it well, and companies
Google Is Leaving You Clues to Help You Rank Higher Read More »
Are you using marketing videos in your social media strategy? Interested in getting them ranked higher on the most popular video search engine? In this article, I’ll show you first-hand pieces of advice to grow your reach on YouTube by optimizing your video content, your SEO efforts and your channel. I’ll start by stating a
12 video marketing tips to help you rank higher on YouTube Read More »
