humancentered

Why Intelligent Machines will be the Key to Human-Centered Innovation

Why Intelligent Machines will be the Key to Human-Centered Innovation

Thursday 23 January 2020, 7:00 am Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Sandro Kaulartz will be speaking at IIeX Europe 2020 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to […]

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Know your audience: The power of human-centered content

Human customers mean you should be writing content aimed at humans, not algorithms Your customers are humans. You’re not trying to sell your products and services to Google’s web-crawler bots. This means you should be writing content aimed at humans, not algorithms. At the same time, the algorithms control search results and SEO can have

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