Impulse

6 Ways to Increase Impulse Buying Online

Brick-and-mortar stores might be less appealing than online shopping these days, but there’s one thing they excel at: encouraging impulse buying. The longer people stand at checkouts lined by magazines, drinks, and snacks, the more tempted they are to buy something. In fact, U.S. consumers spend up to $5,400 on impulse buys every year. As …

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E-commerce has changed the game for impulse snack purchases

The two biggest threats to the decline of impulse snack purchases have been the rise of e-commerce grocery and the growing prepared foods section that has captured shoppers’ attention away from center store aisles and checkout displays, two traditional hot spots for unplanned snack purchases.  “You can see a pretty striking and significant decline in …

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How to Increase Revenue by Targeting Impulse Buyers

Every consumer is different. Some people like to shop online, and other people prefer shopping in stores. There are customers who spend days or even weeks researching a product before making a purchase, while others buy something without any prior intention at all. This is called an impulse purchase. Believe it or not, more people …

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Solar Impulse 2016 660x330

Solar Impulse completes historic round-the-world trip

A solar powered plane has landed in Abu Dhabi, completing a historic round-the-world trip with stops in India, Asia, Europe and North America. “I’ve been waiting for this moment for 15 years,” said Solar Impulse chairman and pilot, Bertrand Piccard, in an impromptu speech on the tarmac shortly after landing. “We should never accept the …

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