Micro-influencers offer a more cost-effective option for targeting the audiences you need to reach. Take a look at how one company used LinkedIn InMail to build valuable micro-influencer connections. Source link
InMail
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On LinkedIn, you can advertise your product or services to more than 560 million active professionals. LinkedIn is a unique social media advertising platform, because the audience intent is very…
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Harnessing the Power of InMail for Driving Social Media Sales Social media and sales go together perfectly. However, not all companies harness the power of social media and develop a…
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Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning…
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In the B2B space, marketing qualified leads are the metric of choice. Unfortunately, for marketing in B2B, the “qualified” part is what’s so difficult. While search engine optimization is great, we…