social selling

Social Selling: The Right Way And The Wrong Way Of Doing It

Social Selling: The Right Way And The Wrong Way Of Doing It The field of “social selling” continues to change and evolve, according to the needs of those doing the selling. In the early days, “social selling” simply meant hanging out on social platforms like LinkedIn and offering solutions to people’s problems. Now, it’s been …

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Social listening 101: Six crucial keywords to track

Social listening is a tactic that’s not unheard of. Quite a number of brands use it these days and even more consider trying it out in the near future. However, for many, the step-by-step process of social listening remains unclear. This article aims to answer the most burning questions about social listening: What is a …

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Instagram Checkout – will higher conversions come at a cost? – Econsultancy

Companies are pouring billions of dollars a year into social media and influencer marketing campaigns, many of which target consumers on Facebook-owned Instagram, in an effort to parlay social engagement into sales. Now, as part of its effort to grow Instagram’s revenue as its core News Feed ad business slows, Facebook has unveiled an ecommerce …

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Personalized content is big social media trend for 2019

Chart of the Week: 50% of marketers say that personalizing content and experiences is a key challenge for social media in 2019 Personalizing your social media strategy is key to success in 2019, according to Hootsuite’s Social Media Trends research. Highlighting five of the top trends for the year ahead, Hootsuite found that rebuilding trust …

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5 Social Selling Tips for This Holiday Season

If you have business accounts on social media, you are already engaged in social selling, though you may not be using that term specifically. You already know that “selling” on social media is not directly promoting your product or service. It is meeting consumer demand for a relationship with you. It is letting that consumer …

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