Study after study shows that the modern consumer relies heavily on search engines and social media. According to a recent study by Forrester Consulting, 74% of consumers use a search engine like Google to help inform their buying decisions, and 84% of buyers search online before heading to a store front. That means that if …
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SEO stands for ‘search engine optimization.’ It is a process of maximizing the number of website visitors by ensuring that the site or content appears high on the list of all the results returned by the search engine. Organizations invest substantial sums in search engine optimization (SEO). It is an important and effective marketing strategy …
Analysis In what can only be described as painfully ironic, Microsoft engineers are seemingly convinced that Google is making changes to its websites in order to break rival browsers. Someone claiming to have worked to Microsoft’s Edge team has alleged that Redmond ditched its own browser engine, EdgeHTML, in favor of Google’s Chromium was mainly …
Despite the constantly changing social media algorithms affecting your organic reach, social media remains as one of the top digital platforms to promote your brand. But if you represent one of those banned verticals, building a presence on the social web can be challenging. This is partly why most marketers from such industries would either avoid …
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The market for online digital products is generating enormous revenue. During 2016 alone, the online courses market generated a revenue of more than 160 billion USD. And by 2022 it is expected to cross 240 billion USD. Image Source – Statista One couple is even making $600,000 a year just by selling digital products. So …
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