Contributor and SMX speaker, Frederick Vallaeys, wants PPC practitioners in the pilot’s seat in 2020 and knows automation layering is the tool that will help drive better results. Below is the video transcript: Hey, I’m Fred Vallaeys, I’m the CEO and cofounder at Optmyzr. So what’s going to happen in 2020? Well, I think we’re […]
Automation layering is driving PPC so get onboard in 2020 Read More »
As a finalist for the Google Premier Partner awards, I recently had the chance to visit Google’s campus in NYC. There, I spoke to a Googler about the state of agencies and he lamented the fact that a large wave of PPC agencies that got their start during the last economic downturn in 2008 are
PPC automation will disrupt your business, but automation layering will save the day Read More »
The PPC track at SMX Advanced kicked off with a keynote by Ginny Marvin where she considered the future of an industry where automation is increasingly doing more of the work humans used to do. Her message was that we can’t escape automation so we must find a way to coexist with the machines. The
Automation layering: How PPC pros retain control when automation takes over Read More »
It seems like much of the news coming out of Google Ads and Bing is the continued push towards audiences whether they be custom made or created by the platforms themselves. From in-market audiences for search, custom intent audiences, and I’m sure more in the future, we’re being presented some great targeting options and you
Why Layering & Testing Search Audiences Is Important Read More »
In my previous post, we discussed the importance of creating a data strategy and modeling your data. Interestingly enough in recent research completed with Econsultancy 46% of ANZ respondents cited integrating data as their key challenge with marketing automation. Once you have your base data model, you may also decide to layer in additional insights
Layering in Additional Insights | Oracle Marketing Cloud Read More »
