It seems like much of the news coming out of Google Ads and Bing is the continued push towards audiences whether they be custom made or created by the platforms…
in-market audiences
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January 30, 2018 Last week, I presented a Bing updates webinar in partnership with Purna Virji, Senior Manager of Global Engagement at Microsoft. There were so many new features to…
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This is Part 2 of my blog series on crafting and executing killer demand gen strategies. In Part 1, I discussed building out various personas to target, as well as how…
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June 21, 2017 Finding your ideal audience is the end of the rainbow for digital marketers. The more we can know about the users behind the screen, the better we…