Bing Ads

August Updates to Paid Advertising Platforms

In this monthly post, we bring you the latest from all of the major platforms. Check back towards the end of the month for an updated version of this post. Google Ads What: Google Ads releases phrase match and broad match modifiers Details: Last year, Google Ads started allowing exact match keywords to match to …

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July Updates to Paid Advertising Platforms

Microsoft Advertising What: Released ad customizers Details: Released ad customizers to improve ad effectiveness. Learn more during our PPC Newsflash >> Impact: Allows for increased scalability and more targeted messaging. Also connects with Google Import Tool.   Google Ads What: Audience updates to App campaigns Details: App campaigns are geared to making it easier to …

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Amazon, LinkedIn, & YouTube: New Video Releases on Hero Academy!

Hero Academy is Hanapin’s newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. Current topics include the basics of Google Ads, Microsoft Ads, Facebook, Quora, Excel, + more. AND NOW, we’ve released 4 BRAND NEW videos! Along with videos that show you the basics of getting started in different …

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Free PPC Training for the Noobs at Your Agency

Have them check out Hanapin’s new video series, Hero Academy! Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. This is perfect for an employee that just started working at your digital marketing agency or is transitioning to a role working with paid channels. Current videos include: The basics of …

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Don’t let unwanted automated ad extensions keep you up

It’s three a.m. You’re uneasy, but you don’t really know why. You’ve recently audited your accounts, you’re on top of your routine maintenance, and you’re actively testing ways to increase efficiency and grow your account. You’ve done your due diligence, so why the nagging feeling that something’s wrong? Since you can’t sleep, you decide to check …

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