Leakage

Namogoo launches service to track personal data leakage through third parties

A-From MTT, Channel: Martech: Analytics & Data, GDPR - General Data Protection Regulation / Good To SEO

Illustration of external services by Namogoo There’s a hidden problem with managing personal data. It’s that the keepers of the data aren’t just websites and apps, but the dozens — sometimes hundreds — of third-party services that also handle the data to target and track ads, manage tags, present content, provide embedded social functions and […]

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SaaS Marketing: Funnel Leakage and How to Fix It

Many SaaS and Internet service companies offer free trials or freemium services. Accordingly, in the product database, there are users in various stages: trial, freemium, and paid. What happens, more often than not, is that the nurturing of these users is done by the product team, not the marketing team. And that isn’t just a