Creating perfect emails and getting them delivered error-free takes a lot of work. Most spend weeks producing an email, and the bigger the team, the longer the production cycle. So, what goes into getting an email ready to send? What we call the “pre” pillar of your email marketing program includes: Email conception and planning […]
What happens before your team hits send matters. Here’s why. – Litmus Read More »
In this episode of Delivering, host Jason Rodriguez digs into how email tracking works, what can and can’t be tracked in an email campaign, and how marketers can put Litmus to work to gain insights into their email marketing efforts to improve future emails. Delivering is brought to you by Litmus. Litmus is the only platform
Delivering Episode 21: Measuring Emails With Litmus – Litmus Read More »
It’s probably not surprising for us at Litmus to be talking about how important email is, but what we’re talking about here isn’t about marketing the way it’s always been done. Normally, email improvements and insights are used for email’s sake. There’s a thriving community of dedicated and passionate email marketers, but it’s been a
Why Email Should Be At the Heart of Your Marketing Mix – Litmus Read More »
Brands use email insights to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration—and without the right tools, you might not be getting all of the analytics you need to iterate on your strategy. DEG, a full-service
One of the great drivers of marketing innovation has been from people pushing the envelope and testing new ideas. From the very first Litmus Live, we’ve worked hard to bring the email community together to do just that. We’ve celebrated the wins (and struggles) of being email marketers together—learning from each other in rooms full
Litmus Blog: Say Hello to Litmus Live Everywhere Read More »
We know that switching back and forth between tools can be a hassle. The more often you have to jump between different tools, the more time you lose—and the more likely it is for errors to creep in. When your marketing tools are connected, information seamlessly flows from one to the other so you can
Litmus Blog: Get more out of SAP Marketing Cloud…now with Litmus! Read More »
![Litmus Blog: [Ebook] How to Transform Your Email Team Into a Source of Strategic Insights](https://www.goodtoseo.com/wp-content/uploads/2020/05/Litmus-Blog-Ebook-How-to-Transform-Your-Email-Team-Into-1024x537.jpg)
The Three Pillars of Successful Email Marketing | Part 3: Perform Email delivers a consistently high ROI, but there are ways to make your efforts go even further. By moving email to the center of your marketing machine, you can turn email into an indispensable source of marketing insights that can power success across all
One of my favorite parts about attending Litmus Live is learning from gifted email marketers willing to get on stage and share their ideas, tips, and insights. I also wonder, after their presentation, how those topics evolve: what’s happened since their session that would be relevant to current times and changed since they stepped off
At Litmus, we pour a lot of time, love, and energy into making Litmus an exceptional place to work—one that empowers all of us to do our best work alongside exceptional team members. I am fortunate to witness how this hard work is paying off every day, and I’m proud to say that others see
Litmus Makes the List of Inc.’s Best Places to Work Read More »
Do you remember those memory card games where you’d have to flip over cards, remember where the match was, and pair it up? Recalling what you’d seen across a few cards was easy enough, but it got increasingly harder as the spread increased. How do you think you’d fare with ten cards? What about 20?
The Secret to Winning in the Zero Patience Economy – Litmus Read More »
