Lucidity’s new report shows a successful field test for blockchain-based ad optimization

[ad_1] Impression and click match rates for mid-campaign optimization away from “discrepant” sources, per the Lucidity report. Blockchain and reality joined forces this week, as startup Lucidity offered some of the first stats backing the dreams that blockchain can make digital advertising more transparent and less wasteful. The Marina Del Rey, Calif.-based firm has released …

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