This isn’t a current events blog. It might be inspired by them, but I try to write something every day that’s worth reading in a month or a year. And so, I choose to ignore the specifics of breaking news, because breaking news keeps changing. Sometimes, though, ambiguity isn’t called for. Sometimes, it’s misunderstood. In […]
CEO, Mintel Americas June 07th, 2020June 07th, 2020 The tragic loss of life seen in communities of color across the US – most recently with the deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery, as well as the deaths of men, women, and children throughout America’s painful history – means that we must all
The time to use our platforms and privilege to speak out against the deep racism that plagues our society was years ago. I regret staying silent in those moments. The next best time is now. Silence is harmful because it prioritizes the comfort of those of us who benefit from racist policies at the expense
Social media demographics change constantly. And Twitter demographics are no different. Facebook started as a college-only site. Now seniors are its fastest growing age range. Most TikTok stars may be teens, but grandmas are making moves, too. So what about Twitter? In short, the Twitter population is younger, wealthier, and more educated than the average
Top Twitter Demographics That Matter to Social Media Marketers Read More »
Trying to decide where to concentrate your social ad spend in 2020? We’ve collected the most recent social media advertising statistics—platform by precious platform—to get you started. Social ads aren’t just for experts and consultants anymore, and almost no one is getting by on organic alone. Use these stats to get caught up on the
43 Social Media Advertising Stats that Matter to Marketers in 2020 Read More »
As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. In today’s Whiteboard Friday, Russ Jones
Matter. How SEOs Can Help… Now – Whiteboard Friday Read More »
LinkedIn is the biggest social platform that caters directly to business professionals. It doesn’t matter if you’re looking to share great content for your brand, looking for talent, or reaching a new audience—it’s a powerful platform. Understanding LinkedIn demographics will help you understand who you’re targeting, and craft compelling messages for them. Keep reading to
Top LinkedIn Demographics That Matter to Social Media Marketers Read More »
Sometimes people look at me like I have two heads when I try to explain what I do. In part it’s because I freelance and am not an ad agency nor do I work for an agency. I also work mostly with small-town local customers, not in the big city where folks like me
Easy Furniture Web Tip 288: Your Website Words Matter Read More »
This year’s LinkedIn statistics paint a rosy picture, and we’re not surprised. While people keep their eyes on the big-name platforms for signs of saturation, user alienation, and stagnation, LinkedIn continues to own and grow its valuable niche. (Microsoft reported that LinkedIn’s revenue grew 24% in Q2 2020.) If you’re in B2B marketing, we have
20 LinkedIn Statistics That Matter to Marketers in 2020 Read More »
SEO is a super competitive and ever-changing industry. The latest technologies like AI, Google algorithmic updates, and SEO myths are making it tougher to grow your business with SEO. In this guide, I’m sharing top SEO recommendations for 2020 to get the full potential of SEO and stay contingent in the game. 1. Google BERT
