McDonalds

McDonald’s Just Did Something Brilliant To Its Drinks Trays That Can Never Be Undone

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. The problem with innovation is that too many people talk it and claim it. Rather fewer actually deliver it. I am moved, therefore, by McDonald’s, which managed to create something so simple, intelligent and — at […]

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McDonald’s Just Rolled Out Radical New Burgers With Millennials’ Favorite Ingredient

Marketing, SEO BLOG / Good To SEO

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Is this a nothingburger? Traditionalists will worry. For them, you see, McDonald’s represents all that is quintessentially American: Speed, convenience and obesity. Yet McDonald’s is struggling. It can’t catch its breath as rivals have surged past

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Could McDonald’s Ordering Kiosks Set Trend Small Businesses Will Follow?

Franchise, Publisher Channel Content, SEO BLOG / Good To SEO

The home of the Big Mac is enjoying a comeback of sorts, after many observers started writing off McDonald’s as a dying brand. McDonald’s stock hit an all-time high in 2017 as investors continue to show confidence in CEO Steve Easterbrook, who took over the company in 2015. The company’s stock price jumped 26 percent

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