There are numerous ways to optimize your email marketing campaigns. None of them’s more critical than building high deliverability.
Email Deliverability: What is it and How to Measure it – GetResponse Read More »
Five years ago, it seemed that “influencer marketing” was just a business buzzword. And it was difficult to imagine that in 2019, the influencer marketing industry would be worth $8 billion. But it has happened. Today, big and small companies consider influencer marketing as a primary advertising channel. And the experts suggest that the influencer
4 Best Ways to Measure Influencer Marketing Campaigns Read More »
One of the greatest gifts digital marketing represents is the date to know when we are achieving our goals. The most straightforward measurement is conversions. Conversions can track any action a brand will find valuable from a sale to spending a certain amount of time on a page. Yet not all brands are capable of
How to Measure Success in PPC Campaigns With & Without Conversion Data Read More »
When it comes to the forms your site visitors are using, you need to go beyond completions — it’s important to understand how people are interacting with them, where the strengths lie and what errors might be complicating the experience. In this edition of Whiteboard Friday, Matthew Edgar takes you through in-depth form tracking in
Measure Form Usage with Event Tracking – Whiteboard Friday Read More »
A little over two years ago, Pinterest announced a partnership with IRI, the global market research company, to measure the impact of ad campaigns on in-store sales lift. While it’s apparently taken until now to fully implement, now that the capabilities are in place, advertisers will soon be able to determine which campaigns and creatives
Pinterest taps market research firm IRI to measure offline sales lift Read More »
Advertising effectiveness helps brands determine if their ads are hitting the mark with their audience, and whether they’re getting the best returns. This enables them to measure the strengths, weaknesses and ROI of specific campaigns, so they can adjust accordingly. With more consumers taking control and blocking ads they don’t want to see, brands must
Advertising effectiveness: how to measure ad success Read More »
Reading time: 4 mins Emotions are essential elements of brand communication and play a big role in consumer behavior such as consumption and decision-making. Today we know that thinking comes as a rationalisation of purchase which is actually triggered by emotions. Therefore emotions should be integrated to the marketing mix as a predictor of sales
How we used machine learning to measure emotions and fine-tune brand communications Read More »
Imagine you logged into your bank account and noticed that your balance had mysteriously increased by $1,000. You had no idea where that money came from or why it was there. It just… happened. The next morning, you logged in again. This time, your balance went down $500. The next day, it went back up
3 Email KPIs to Get the True Measure of Your Email Marketing Read More »
Tuesday 8 October 2019, 9:38 am Through a study conducted by Netquest to its panelists, we developed an initial hypothetical approach regarding their navigation “People perform quite badly when remembering and evaluating their online activities. In particular, the survey questions that involve remembering past activities are difficult to answer because of the limitations of human
Trying to figure out what to post next on your media channel to engage buyers is a task. Authors and content marketers tend to fixate on brand new crafted content. And rightly so – there’s a lot of competition and pressure to create the freshest and most engaging content. However, you don’t need to focus
Discover, Curate, Amplify, and Measure Your Engaging Content: A How-To Manual Read More »
