It’s amazing how much technology has evolved in recent years. We’ve seen unprecedented advances in smartphones, IoT, home AI assistants and more. Martech has similarly kept pace: we’ve seen the rise of AR / VR advertising, the continued growth of video, and AI and machine learning that has sharpened personalization and predictive efforts. In B2B […]
Generating marketing qualified leads (MQLs) from a search engine optimization program remains a top challenge for B2B marketers. As illustrated in a report earlier this year from Ascend2, the ability to increase the number of leads generated or converted, and improve prospect or customer engagement, rank 2 and 3 as critical challenges, just behind traffic
How To Generate More MQLs from a B2B SEO Program Read More »
I’m lucky. Here at Marketo, I’ve had the pleasure of working with not one, but two (!) of the best sales development leaders out there. What makes them so great? Both are beloved captains who are awesome at finding talented people and developing them into great sellers. And, they’re just as skilled at cross-functional collaboration.
4 Things You Should Do for Sales Development that Aren’t MQLs Read More »
