As marketers, we sometimes want to be everything to everyone. But the reality is, if we specialize and focus on one area, we can do our jobs better. Finding your content niche is one of the major ways you can differentiate yourself and your content program. Focusing on one or two areas in particular can […]
Why choosing a niche helps you produce better content Read More »
Your customers are in control, and that could be very good for your ecommerce business. When stores compete on customer experience, small and mid-sized online retailers have an opportunity to challenge even the largest sellers. The term “customer experience” has come to describe the effect of the accumulation over time of interactions between a business
Niche Retailers Have an Opportunity in Customer Experience Read More »
Effective CMOs operates at the nexus of the C-Suite and customer support – creating a brand voice that is authentic and effectively amplified in a way that doesn’t cheapen the message. “Challenging” doesn’t even begin to describe the daily struggle that this mission creates. It might be tempting to keep your head down and push
Whether you’re a brand, a webmaster or a solo blogger, it’s essential your audience takes you seriously. You need to prove you know your stuff. But in a world that’s become increasingly saturated with self-appointed “gurus,” it’s become incredibly difficult to separate yourself from the masses. That’s why authority and credibility have become the name
How to Become the World’s #1 Expert in Your Niche Read More »
When first planning to launch a new web site or blog for profit, it’s important to choose a topic or niche that you know is going to be in demand and have a good monetization play for months or even years to come. One niche market that is flush with business opportunities and is making
3 Examples of Profitable Niche Markets in Finance Blogging Read More »
How do you build brand recognition and develop brand authority in your niche? As we say in the industry, “Content is king.” After selling my old company, I started a new company. That meant building an entirely new brand from the ground up. Fortunately, I was able to use my personal brand to bring in
How to Become a Niche Thought Leader & Build Your Brand Read More »
Did you know the #1 secret behind every successful blog that makes a ton of money? Website traffic? Blog audience? Email list? SEO? No, none of them. Picking the right topic for your blog or website is the KEY to building a profitable business online. That’s how every profitable website makes money. They pick the
An Ultimate Guide to Choose A Perfect Niche for Blogging Read More »
We all know the power and influence that comes with blogging, but if you aren’t creating the right content for your audience, what’s the point? This is one of the biggest struggles for bloggers and brands around the world today. Most are just pushing out content for the sake of going live with new content
3 Examples of Blog Content in Very Different Niche Markets Read More »
Sandy Adam, the Global Manager of Social Media Marketing at ANSYS, Inc returns for her second episode. In case you missed her first appearance on the podcast, let me give you a little background on ANSYS. They’re a global leader in engineering simulation software with about 3,000 employees, many of whom have advanced degrees. Their software
How Niche Blogging Moves the Needle at ANSYS [Podcast] Read More »
If you want to bring the hammer down on the competition, you must choose a niche you can dominate. In this post I’m going to share my strategy for choosing a niche that will not just let you compete against established authority sites, but blow them out of the water. NOTE: This is part 1
Choose a Niche You Can Dominate: $9K/pm in 90 Days Read More »
