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55% of companies describe approach to CLTV as ‘basic’ or ‘non-existent’ – Econsultancy

Econsultancy’s Customer Lifetime Value report, published in partnership with RedEye, delves into the topic of CLTV. Namely, how organisations are employing it, as well as the tactics and strategies they are undertaking to increase it. Before we go any further, let’s be clear on what CLTV means. Essentially, customer lifetime value indicates the total worth of […]

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Report: Amazon internal data suggest ‘voice-commerce’ virtually nonexistent

Are people misrepresenting their virtual assistant behavior in surveys? Multiple consumer studies released over the past two years have found significant numbers of smart speaker owners are engaged in “voice commerce.” However, a new report, based apparently on internal Amazon data, argues that in fact, they’re not. The Information states that “… according to two