North

Growth hacking internship startup amsterdam in North Holland, Amsterdam

We’re not your average run of the mill agency. We’re very passionate and dedicated to our core values. We strive to be a leader in paid media and we welcome talented and like minded people to join us on our journey.  uprawmedia.com  We started Upraw because we believed we could do things better. As it turns out, we […]

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North Van brother and sister take sibling rivalry to a new level on Amazing Race Canada

Siblings Phil and Martina Seo made it to the final four in last year’s Amazing Race Canada and they are returning this season in a different role. Rather than being teammates this time around the brother and sister, who were born and raised on the North Shore, will compete against each other online in Tastes

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Former Branded3 colleagues launch creative SEO agency Prolific North

Two former Branded3 staff have teamed up to launch a new Sheffield-based SEO agency. Stephen Kenwright, who worked for Branded3 and subsequently Edit Kin + Carta for seven years, has partnered with content marketer Carrie Rose to launch Rise at Seven. Kenwright was strategy director at Branded3 and then sales and marketing director at Edit

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Journey Further appoints Dan Nutter as Head of Technical SEO Prolific North

Performance marketing agency, Journey Further, has appointed Dan Nutter as Head of Technical SEO. In this newly created role, Dan will work with the leadership team to develop and instil best practice into Journey Further’s Technical SEO offering including site speed optimisation, international SEO and SEO for JavaScript frameworks – all key growth areas for

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The North Face’s Wikipedia hijacking is a wake-up call for brands and agencies – Econsultancy

An embarrassing ad campaign demonstrates that even in today’s mature digital marketing ecoystem, there are still agencies and executives at prominent brands that fundamentally don’t understand the rules of digital marketing. Leo Burnett Tailor Made, a subsidiary of Publicis Groupe’s Leo Burnett Worldwide, recently came up with an idea for the Brazilian subsidiary of The

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The North Face gets a thumbs down from SEO community after manipulating Google image search results

Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated images on Wikipedia pages for popular travel destinations. The efforts were part of a campaign to get The North Face branding at the top of Google image search results when anyone searched

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The North Face Scheme Manipulated Wikipedia, Image Ranking At Cost Of Consumer Trust

The North Face is apologizing for a campaign, called ‘Top of Images’ project, in which the company’s Brazilian division manipulated North Face’s search engine optimization (SEO) rankings on Google via a Wikipedia hack that went unnoticed until reported by Ad Age. As part of the campaign, VF Corporation-owned The North Face used photos of travelers

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North Face Apologizes and Ends Campaign Manipulating Wikipedia to Promote Its Products – Adweek

While people and businesses are always trying to take advantage of Wikipedia’s open-to-all approach to information, not many openly brag about it. But that’s exactly what The North Face and Brazilian agency Leo Burnett Tailor Made did this week in announcing a campaign called “Top of Images,” which aimed to put branded North Face photography

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