Obstacle

51% of email marketers say data integration is the biggest obstacle to personalisation – Econsultancy

Over half of marketers say that data integration is the most significant obstacle to implementing personalisation in emails. This is according to Econsultancy’s 13th annual Email Marketing Industry Census, published in partnership with Upland Adestra. You can find out much more by downloading the report in full, or read on for four key takeaways. Difficulties with data Econsultancy’s …

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Why marketers should embrace data privacy, not view it as an obstacle

“What would happen if marketers embraced privacy as a value of the company?” This was the question posed to me by Duane Schulz, principal of Schulz Advisors LLC. In a digital world where businesses are so focused on demand generation and revenue opportunities, marketers often view data privacy policies as yet another hurdle to jump …

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Making an obstacle an opportunity – Maryland Daily Record

Veronica Cool Every business owner has faced an obstacle. Growing pains, not having enough capital, lack of time, or trouble finding good employees are just a few of them. Often, how a business owner responds to those obstacles can determine the business’s success. That’s why Rebecca Teaff, owner of Redstart Creative, believes business owners should …

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