Econsultancy’s Email Marketing Best Practice Guide observes that email is the “unsung hero of digital marketing”. Far from dying out over.
51% of email marketers say data integration is the biggest obstacle to personalisation – Econsultancy
Over half of marketers say that data integration is the most significant obstacle to implementing personalisation in emails. This.
Mark Ash is CEO at Pure360 and started his career at DoubleClick during the early days of digital advertising..
Consumers are becoming increasingly wary of clogging their inboxes with yet more retailer messages. But that doesn’t mean you.
Machine learning has changed the game for email marketers. Once hyped as the ‘next big thing’, it is now.
Every year I pick out the digital and marketing trends and developments which I believe will shape the industry.
Consumers receive marketing information on a plethora of channels, with email remaining one of the most effective. It is.