Email and eCRM

14 useful email marketing KPIs for your business – Econsultancy

Econsultancy’s Email Marketing Best Practice Guide observes that email is the “unsung hero of digital marketing”. Far from dying out over the years (as has often been predicted), it continues to consistently drive high levels of traffic and conversion.  In Econsultancy’s 2019 Email Marketing Industry Census, client-side marketers rated email as the number one digital channel for …

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51% of email marketers say data integration is the biggest obstacle to personalisation – Econsultancy

Over half of marketers say that data integration is the most significant obstacle to implementing personalisation in emails. This is according to Econsultancy’s 13th annual Email Marketing Industry Census, published in partnership with Upland Adestra. You can find out much more by downloading the report in full, or read on for four key takeaways. Difficulties with data Econsultancy’s …

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A day in the life of… CEO at marketing automation suite Pure360 – Econsultancy

Mark Ash is CEO at Pure360 and started his career at DoubleClick during the early days of digital advertising. Though email may be seen by some as long in the tooth, as far as digital channels go, it is still as effective as ever and home to plenty of innovation, from personalisation to AMP. Ash …

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Five dos and don’ts for capturing customer email addresses on retail websites – Econsultancy

Consumers are becoming increasingly wary of clogging their inboxes with yet more retailer messages. But that doesn’t mean you can’t break through the noise. You just need to take the correct first step: earning your customers’ email addresses. The key to earning an email address is value and timing, and the perfect mix of these …

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Six case studies of machine-learning powered email marketing – Econsultancy

Machine learning has changed the game for email marketers. Once hyped as the ‘next big thing’, it is now being put into practice by a wide range of businesses to improve the effectiveness of email. Here are just six case studies that demonstrate its success. Dell Language plays a huge part in why consumers respond …

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Ashley Friedlein’s marketing and digital trends for 2019 – Econsultancy

Every year I pick out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead. In some previous years new digital marketing disciplines emerged e.g. search engine marketing, social media marketing, mobile marketing, content marketing, influencer marketing and others. I cannot see …

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How marketers can beef up their email lists before Christmas

From Amazon Prime Day to the festive season, ecommerce and brick-and-mortar retailers alike are seeing record-breaking sales during key shopping events. Email is consistently ranked as the most effective marketing channel to drive revenue. So how should marketers approach their email database in the run up to Cyber Week and Christmas, especially with subscriber lists …

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How to think strategically about email personalisation

Consumers receive marketing information on a plethora of channels, with email remaining one of the most effective. It is the most highly ranked marketing channel for return on investment, with three in four marketers rating it as either ‘excellent’ or ‘good’. With 80% of consumers being more likely to make a purchase from a retailer that tailors offers to …

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It’s time the generic retail newsletter is overhauled

In the era of same-day delivery and ‘try before you buy’, customer expectations from retailers are higher than ever, leading to some serious trouble on the high street. By and large, retailers are aware of this and are taking steps to improve their relationships with customers, both in-store and online. However, there is a paradox …

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You don’t need a single customer view, you need a practical customer view

By using data your marketing can be smarter, faster and messages more relevant. This explains the current interest in customer data platforms (CDPs). I am a big fan of the idea of a CDP to bring together and make the best use of our data – and the story goes that we can create a single …

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The best digital marketing stats we’ve seen this week

We’re diving into September with a top-notch roundup of stats. This week’s includes news about ad spend, app engagement, email conversion, and more. Don’t forget to check out the Internet Statistics Compendium for lots more too. Let’s get down to business. Over half of teens are influenced by ethics when buying a brand According to …

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