Email and eCRM

14 useful email marketing KPIs for your business – Econsultancy

Econsultancy’s Email Marketing Best Practice Guide observes that email is the “unsung hero of digital marketing”. Far from dying out over the years (as has often been predicted), it continues to consistently drive high levels of traffic and conversion.  In Econsultancy’s 2019 Email Marketing Industry Census, client-side marketers rated email as the number one digital channel for …

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51% of email marketers say data integration is the biggest obstacle to personalisation – Econsultancy

Over half of marketers say that data integration is the most significant obstacle to implementing personalisation in emails. This is according to Econsultancy’s 13th annual Email Marketing Industry Census, published in partnership with Upland Adestra. You can find out much more by downloading the report in full, or read on for four key takeaways. Difficulties with data Econsultancy’s …

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A day in the life of… CEO at marketing automation suite Pure360 – Econsultancy

Mark Ash is CEO at Pure360 and started his career at DoubleClick during the early days of digital advertising. Though email may be seen by some as long in the tooth, as far as digital channels go, it is still as effective as ever and home to plenty of innovation, from personalisation to AMP. Ash …

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Five dos and don’ts for capturing customer email addresses on retail websites – Econsultancy

Consumers are becoming increasingly wary of clogging their inboxes with yet more retailer messages. But that doesn’t mean you can’t break through the noise. You just need to take the correct first step: earning your customers’ email addresses. The key to earning an email address is value and timing, and the perfect mix of these …

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Six case studies of machine-learning powered email marketing – Econsultancy

Machine learning has changed the game for email marketers. Once hyped as the ‘next big thing’, it is now being put into practice by a wide range of businesses to improve the effectiveness of email. Here are just six case studies that demonstrate its success. Dell Language plays a huge part in why consumers respond …

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