Email and eCRM

51% of email marketers say data integration is the biggest obstacle to personalisation – Econsultancy

Over half of marketers say that data integration is the most significant obstacle to implementing personalisation in emails. This is according to Econsultancy’s 13th annual Email Marketing Industry Census, published in partnership with Upland Adestra. You can find out much more by downloading the report in full, or read on for four key takeaways. Difficulties with data Econsultancy’s …

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A day in the life of… CEO at marketing automation suite Pure360 – Econsultancy

Mark Ash is CEO at Pure360 and started his career at DoubleClick during the early days of digital advertising. Though email may be seen by some as long in the tooth, as far as digital channels go, it is still as effective as ever and home to plenty of innovation, from personalisation to AMP. Ash …

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Five dos and don’ts for capturing customer email addresses on retail websites – Econsultancy

Consumers are becoming increasingly wary of clogging their inboxes with yet more retailer messages. But that doesn’t mean you can’t break through the noise. You just need to take the correct first step: earning your customers’ email addresses. The key to earning an email address is value and timing, and the perfect mix of these …

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Six case studies of machine-learning powered email marketing – Econsultancy

Machine learning has changed the game for email marketers. Once hyped as the ‘next big thing’, it is now being put into practice by a wide range of businesses to improve the effectiveness of email. Here are just six case studies that demonstrate its success. Dell Language plays a huge part in why consumers respond …

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Ashley Friedlein’s marketing and digital trends for 2019 – Econsultancy

Every year I pick out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead. In some previous years new digital marketing disciplines emerged e.g. search engine marketing, social media marketing, mobile marketing, content marketing, influencer marketing and others. I cannot see …

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How marketers can beef up their email lists before Christmas

From Amazon Prime Day to the festive season, ecommerce and brick-and-mortar retailers alike are seeing record-breaking sales during key shopping events. Email is consistently ranked as the most effective marketing channel to drive revenue. So how should marketers approach their email database in the run up to Cyber Week and Christmas, especially with subscriber lists …

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