Ogilvys

Ogilvy’s angry staff, 7-Eleven’s brush with serendipity, and the ‘Cats’ trailer gets clawed – PR Daily

Good morning, PR pros:  Universal Pictures’ “Cats” film trailer has sparked some purrs but mostly yowls. Journalists and other viewers responded immediately with snark. Refinery29’s headline read, “Questions the internet (& I) have about the ‘Cats’ trailer.” CNN’s headline read, “Why the ‘Cats’ trailer creeped us out.” BingePost couldn’t choose and wrote an article titled, …

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Ogilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of tech

Advertising agencies have evolved quite a bit since the turn of the century, mostly due to the exponential growth of data and technology in marketing. But how have agencies changed as a result of technology? In an interview this week, Michael Tidmarsh, chief technical officer for Ogilvy Worldwide, shared his thoughts about how agencies have …

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