Outcomes

The Secret Sauce to Achieve Outcomes with Journey Mapping

In today’s post, I reveal the secret sauce for journey mapping success. Are you ready? There’s a lot of bad press out there about journey mapping. And there’s a lot of bad journey mapping (or what people think is journey mapping). A few months ago, I shared my six-step journey mapping process. Remember, journey mapping …

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Accountability: Ensuring Positive Business Outcomes

In the era of Modern Marketing, most marketers are equipped with the technology needed to act on customer insights and deliver tailored, multi-touch experiences. Unfortunately, most marketing teams are not prepared to realize the full value of their technology ecosystem and struggle to innovate their marketing programs. As Customer Success Manager (CSM), my clients often …

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4 Ways to Become More Detached from Blogging Outcomes

Some bloggers cannot accept a good thing when they get it. I have linked to tens of thousands of bloggers over my decade online. I love my friends. I take care of my friends. 99.999999% of bloggers are beyond grateful to get a backlink from an established, pro blogger like myself for many reasons: Blogging …

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Practical tips to leverage search for strategic outcomes in 2019

Why should marketers be more strategic about the way they approach Search? Jordan Koene, CEO of Searchmetrics Inc, shares some practical ways to leverage search as a strategic part of marketing in 2019. Search is always hiding in plain sight. We all know it’s there; but its esoteric and keeps evolving, and typically left to the …

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Report: Social media sentiment not predictive of offline brand outcomes

The conventional thinking is that social media conversations about brands are representative of broader consumer sentiment in the overall market. However, new research from Engagement Labs finds online discussions and sentiment are not necessarily predictive of offline brand outcomes. Among other things, Engagement Labs sought to answer the question, “Can the social media tip of …

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Scaled To Outcomes: When Is It Time To Change SEO Spending?

SEO is a constantly shifting landscape; a few years ago it was all about keywords density but video formatting was hardly on anyone’s radar. Now your visuals need to be on point and everything optimized for mobile, but keywords are out and spending your SEO budget on the wrong things can crash your rankings. Simply …

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