Overhyped

Digitally Native Vertical Brands: direct to consumer heaven or overhyped?

The first thing I want to address in this article is jargon. Marketing and start-ups are full of reinvention, often not in the way we’d expect. There is a lot of unnecessary rebranding of established terms. We hear constantly about the abbreviations and names of supposedly new ideas. Part of this is rediscovery, while other …

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Is voice over-hyped? A new survey suggests lower adoption than previously thought

A popular Bill Gates quotation reads, “Most people overestimate what they can do in one year and underestimate what they can do in ten years.” That’s often invoked to suggest new technologies don’t change things as quickly as expected but will have a longer-term impact. Such is the case with voice and virtual assistants. A …

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Blockchain the Technology is Overhyped, but Not Bitcoin

If you’re not very confident in global stability you should be long on Bitcoin says tech mogul Geoff Lewis. He says blockchain the technology continues to be somewhat overhyped, but at this point, he thinks bitcoins are probably relatively underhyped. Geoff Lewis, the founder of Bedrock Capital and an early tech investor in many companies including Lyft, recently …

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Overhyped Marketing Buzzwords and Concepts

Nearly half of marketers say artificial intelligence is an overhyped idea/term, according to recent research from Resulticks. The report was based on data from a survey conducted in September 2017 among 318 marketers in the United States. Respondents were asked whether they believe five ideas/terms—artificial intelligence, Big Data, omnichannel, real-time marketing, and personalization—are overhyped (i.e., …

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Don’t Be Fooled By These 3 Overhyped Trends

The Gartner Hype Cycle shows a remarkably consistent pattern. A new technology is first ignored, then begins to show promise and expectations get inflated beyond any realistic assessment of value. That leads to disillusionment and the technology is almost forgotten until, some years later, it begins to make a true competitive impact. What makes the Hype …

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