direct to consumer

How CPG brands are getting closer to consumers to collect first-party data – Econsultancy

Thanks to privacy regulations like the GDPR and CCPA as well as the intensifying assault on cookie tracking, first-party data is becoming more valuable than ever. Unfortunately some companies have a much more difficult time collecting first-party data than others. CPG companies in particular face big challenges building treasure troves of first-party data because they …

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clothing rental service Le Tote is buying luxury retail chain Lord & Taylor – Econsultancy

In what is perhaps one of the starkest examples yet of the digital disruption that has upended retail, upstart online clothing rental subscription service Le Tote is buying luxury retail chain Lord & Taylor from Canadian retail group Hudson’s Bay Company in a deal worth $100m. Once it closes, Le Tote will own 38 Lord …

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An introduction to direct-to-consumer brands and their marketing – Econsultancy

Direct-to-consumer (D2C) brands sell their products directly to consumers, taking away the need for third-party retailers, wholesalers, and other middlemen. In the past decade or so, we’ve seen a swathe of successful digital-first DTC brands make their mark. From Dollar Shave Club to Glossier – DTC has become synonymous with success. But why is this …

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Five examples of clever content marketing from direct-to-consumer brands – Econsultancy

In the past few years, we have seen a wave of direct-to-consumer brands offering niche products and services through digital channels. These brands also set themselves apart through clever digital marketing, creating content that captures the consumer’s imagination. Here are five examples that are worth checking out for inspiration. Patch Plants  Patch Plants is an …

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Digitally Native Vertical Brands: direct to consumer heaven or overhyped?

The first thing I want to address in this article is jargon. Marketing and start-ups are full of reinvention, often not in the way we’d expect. There is a lot of unnecessary rebranding of established terms. We hear constantly about the abbreviations and names of supposedly new ideas. Part of this is rediscovery, while other …

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Influencers discover that launching their own brands is fraught with risk – Econsultancy

A growing number of influencers are opting to cash in on their followings by launching their own brands instead of charging established brands to promote their wares. The potential rewards are huge. A number of influencers, including Kylie Jenner and Huda Kattan, have even parlayed their popularity into billion-dollar businesses. But launching, growing and maintaining …

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