overreliance

Forrester: Over-reliance on big data, siloed teams impede customer insights

As marketers, we strive to design customer experiences that leave lasting impressions, drive conversions and keep our customers coming back for more. But do we rely too heavily on big data instead of honing in on the specific actions that drive customer engagements? A recent report from Forrester commissioned by customer insights software firm FocusVision …

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Looks Like Our Over-Reliance on Social Media Tools and Technology Will Continue (And That’s Not a Good Thing)

Technology is accelerating at a pace so fast, few can keep up. In our day-to-day lives, technology has completely changed how we communicate, how we capture photos and video and how we consume media. freephotocc / Pixabay On the marketing/comms side, it’s no different. Technology has completely changed the way to perform many day-to-day tasks …

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Our overreliance on data is stifling creativity in the Marketing world

While data-driven marketing is certainly an invaluable tool in any marketer’s arsenal, without any creativity, it’s just more numbers. In this article, Rik talks about the technology overload happening in the marketing community. He offers tips and tools to marketing professionals in bringing creativity back to the forefront and the positive results this can lead …

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