Contributor and SMX speaker, Christi Olson, explains how the consumer decision journey is going to drive paid search while organic search’s data push directly to search engines is going to make a bigger impact this year. Below is the video transcript: Hi, I’m Christi Olson, the head of evangelism for search and Microsoft advertising. 2020 […]
The consumer decision journey will drive paid search in 2020 Read More »
In 2019, Google shook up mobile search results pages with a redesign that introduced black “Ad” labels to text ads and favicons for organic listings. It also caused a stir in notifying some advertisers it would start handling campaign management for them. Automation continued to be a major theme. This year, it was reflected most
The paid search shifts of 2019 that will shape how we market in 2020 Read More »
In 2019, Google shook up mobile search results pages with a redesign that introduced black “Ad” labels to text ads and favicons for organic listings. It also caused a stir in notifying some advertisers it would start handling campaign management for them. Automation continued to be a major theme. This year, it was reflected most
The big comings and goings in paid search 2019 that will shape how we market in 2020 Read More »
Our paid search community is dedicated to helping fellow search marketers and as we say goodbye to 2019, we look back at a few insights that were popular with our readers. 1. Where Google RSA inventory comes from may surprise you “Just like broad match will eventually stop showing ads for related queries that fail
Pro Tip: A look back at some notable tips from our Paid Search community in 2019 Read More »
Social networks will account for a greater share of programmatic digital display ad dollars in 2019 than originally expected. According to a new report from eMarketer, estimates for social as a portion of total programmatic are up compared to what was forecasted in April 2019. “Since our April 2019 forecast, we’ve increased our estimates for
Paid Social Performs Better Than Expected This Year, New Report Says Read More »
One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real way to trace that. However, if someone sees your paid search ad and visits your website, you know how they got to your site.
Back to basics: Understanding your paid search metrics Read More »
Thanksgiving Day is upon us, and with it, the busiest shopping week of the year. The five-day stretch between Thanksgiving Day and Cyber Monday poses a unique challenge this year for retailers — 2019’s “Cyber 5” will kick-off a shorter-than-usual holiday shopping season with six fewer days between Thanksgiving and Christmas Day. Fortunately for e-commerce
As the hours tick down to Thanksgiving weekend and the official start of the holiday shopping season, here are a few last-minute items to help ensure you’re set up for success and can handily manage your paid search campaigns right through the season — even if you’re B2B or aren’t expecting a holiday bump. Double-check
Last-minute paid search tactics, management tips for Black Friday, Cyber Monday success Read More »
The holidays are here! That means search marketers everywhere are putting the finishing touches on strategies to make the most out of the next few weeks, the most important stretch of sales for many businesses. However, don’t go into the holiday shopping season without reading up on these key trends which might help wrap up
Paid search trends to watch for the 2019 holiday shopping season Read More »
Serina Fignole – August 3, 2018 Are you fully maximizing your chance to reach and engage your target audience(s) online? Paid Social Media ads in Facebook, Instagram, LinkedIn, YouTube, and more, are a great way to achieve this. These platforms allow brands to deliver hyper-targeted ads to qualified viewers and drive more effective traffic to
How to Use Paid Social Ads to Achieve Your Business Goals Read More »
