In a recent survey of 200 marketers, 86% told Merkle they have budgets defined for personalized messaging initiatives and 82% had martech solutions in place to implement personalization. Further, 89% claimed to have the “organizational structure” needed to execute personalized multi-channel marketing plans. It would appear marketers are prepared to deliver on consumer expectations. There […]
This is a guest post from Bamidele Onibalusi at Writers in Charge. How often do you feel that your email marketing is missing something important? That deficiency manifests in low open rates, high unsubscribe rates, and meager conversions. All of these are symptoms of one major malady: subpar email personalization. Companies that do personalize see
6 Email Personalization Hacks You Can Use Right Now To Boost ROI Read More »
The digital experience platform Episerver has acquired Idio, a content intelligence and predictive analytics solution that helps companies deliver personalized content experiences. The acquisition will elevate Episerver’s existing predictive analytics capabilities with technology that determines the “next best step” in the customer journey, according to Episerver Chairman and acting CEO Adam Berger. While Episerver already
Episerver boosts dynamic content personalization with Idio acquisition Read More »
Facebook is bringing more machine learning-driven capabilities to its ads platform to improve personalization, the company announced this week. Dynamic formats and ad creative for Dynamic Ads. Advertisers will now be able to automatically serve different ad formats to audiences based on the machine learning model’s prediction of a user’s format preference. Campaign managers can
Facebook releases several ad personalization capabilities Read More »
One would think that with more than 7,000 martech tools available to create exceptional digital customer experiences, businesses would have little trouble building a marketing stack that delivers a seamless customer journey — but that doesn’t appear to be the case, according to Simpler Media’s latest State of Digital Experience report. Of the 325 digital
Adobe has announced the general availability of real-time customer data platform (CDP) features, new governance capabilities and new cross-channel personalization methods. These updates to Adobe Experience Platform will allow users to pull together customer data from across the enterprise in real-time. Why we should care Delivering a consistent customer experience across all touchpoints and interactions
With browsers cracking down on third-party cookies, how do advertisers deliver personalized digital ad creatives in a privacy- and browser-compliant fashion? Jivox, a company that specializes in dynamic digital advertising solutions, released a new identity technology Monday that it says can do just that. How it works. The new technology called Jivox IQiD takes a
Jivox debuts first-party identity solution to power ad personalization Read More »
Performance marketing agency Merkle has released the latest edition of its quarterly report, the Q4 2019 Customer Engagement Report (download required). The report addresses results from a Merkle survey of over 200 marketers from North American brands spanning across industries including retail, high-tech, financial, travel, media and entertainment, health and nonprofit. The Q4 report explores
Merkle report: Personalization gains wide adoption, but marketers can do better Read More »
Everyone knows that in our digital economy, data is more valuable than oil. But it’s what you actually do with data that makes it so valuable. Personalizing your user’s experience can do wonders for your conversion rate: the Boston Consulting Group has estimated that personalized experiences could show brands a revenue increase between 6% and
Back to Basics: Personalization only adds value if you do it right Read More »
The proliferation of digital, content-driven devices and channels (mobile, smart TVs, social media, etc.) have reinforced a notion that consumers prefer, even expect, personalized experiences. New research says this notion may be more complicated than that. While global internet users find some types of personalization appealing, there’s no consensus on what tactic is most desirable.
Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle Read More »
