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Mobile Marketing Use Cases Powered by Adobe Experience Cloud Mobile SDKs and Adobe Campaign

Mobile Marketing Use Cases Powered by Adobe Experience Cloud Mobile SDKs and Adobe Campaign

Adobe Experience Platform SDK and Adobe Campaign Integration Before diving into the use cases, let me share some details on how to turn on the integration between Adobe Experience Platform SDK and Adobe Campaign via Adobe Launch. SDK enables data transfer between Campaign Server and mobile app through a dynamic remote configuration that is managed …

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How to avoid the creep-factor when building digital experiences powered by machine learning

When building a fashion site designed to recommend personalized styles for customers, Armoire knew it had to deliver a customized digital experience, but with a human touch. With the wide range of available machine learning and AI tech, brands can risk coming off as creepy by going too far with the details they use to …

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Solar Powered Weeding Tractor Uses Manual Labour

You might not have realised this, but there’s a group of hackers out there without whom you wouldn’t be able to put food on the table. They hack under the blazing sun and pouring rain, and have been doing it for thousands of years. Known more commonly as farmers, their creative problem solving skills with …

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O2 launches ‘world’s first live ad’ powered by 5G

O2 launched the world’s first live ad powered by 5G during coverage of Saturday’s England versus Argentina match in the Rugby World Cup. To promote its 5G mobile internet coverage launching this month, the telecoms company broadcast the live 30-second spot on ITV. It was led by ITN and VCCP, O2’s ad agency was also involved. Broadcast from …

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Safe and smarter driving, powered by AI – O’Reilly

This is a keynote from the O’Reilly Artificial Intelligence Conference in San Jose 2019. See other highlights from the event. This keynote was sponsored by Amazon Web Services. Learn faster. Dig deeper. See farther. Get the O’Reilly Artificial Intelligence Newsletter Receive weekly insight from industry insiders—plus exclusive content, offers, and …

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