principle

Applying the inverted triangle principle to content marketing

Stand out, get noticed and engage your audience with the inverted triangle principle To attract an audience’s attention, start with the end in mind. Brands embracing a content marketing strategy should study one of journalism’s key models: the inverted pyramid. This storytelling approach states that the most important elements of a story must come first, …

Applying the inverted triangle principle to content marketing Read More »

Opt-In Forms That Is [A Psychology Principle With Conversion Data]

I’ve no idea how to actually do the two-step. Apparently it looks a little something like this:It’s way too complex for me. Fortunately, when it comes to marketing, the two-step opt-in form is much simpler. What is a Two-Step Opt-In Form? Well for starters it’s a two-time hyphenated term that’s really annoying to type. Functionally …

Opt-In Forms That Is [A Psychology Principle With Conversion Data] Read More »

a simple piece of advice from my high school math teacher helped me start my own business  and im convinced it can motivate you to do anything

Mark Manson: The ‘do something’ principle is the key to motivation

It’s called the “do-something principle.” Strelka Institute for Media, Architecture and Design/flickr This post is an excerpt from “THE SUBTLE ART OF NOT GIVING A F*CK: A Counterintuitive Approach to Living a Good Life“ by Mark Manson. In 2008, after holding down a day job for all of six weeks, I gave up on the whole job …

Mark Manson: The ‘do something’ principle is the key to motivation Read More »