Process

Stack evolution: Cancel those credit cards and put a process in place

SEO BLOG /

Over the last five to 10 years, companies have been spending more and more on technology to acquire, engage and retain customers. Increased pressure to achieve revenue and customer lifetime value objectives, a noisy marketing environment, and proliferation of new marketing technology tools, has created a perfect climate for technology experimentation, adoption and spending. In many […]

Stack evolution: Cancel those credit cards and put a process in place Read More »

Buying martech is easy, managing the process to use it effectively is the hard part

SEO BLOG /

It’s easier to buy than to manage when it comes to marketing technology. While finding a solution to a problem isn’t always a cinch, there’s far more to incorporating it than simply procuring it. This is what my counterparts and I will discuss at the MarTech East conference in Boston during our session: “Avoiding Random

Buying martech is easy, managing the process to use it effectively is the hard part Read More »

6 Significant Components of a Mobile App Development Process

app development, Development plan, mobile app, mobile app development, Production stage, Technology NEWS /

Mobile devices and solutions drive this world. People spend an enormous amount of time using their smartphones, businesses extend greatly with simple mobile apps, and the interest in this galaxy increases annually. Considering the huge number of apps on Play Market or App Store, there is an opinion that nowadays, mobile app development is a

6 Significant Components of a Mobile App Development Process Read More »

Improving the discovery process for agency marketing

Client discovery process, Digital strategy development, discovery or analysis phase /

Who in the agency should work on discovery and how can you convince clients it should be paid for? In the Smart Insights Agency Guide to Discovery, I suggest a checklist of the areas you might explore as part of a discovery process for clients. But is a guide needed, we all know what ‘discovery’ entails,

Improving the discovery process for agency marketing Read More »

4 Actionable Tips to Enhance Your Email Development Process

b2b, Consumer, Email Marketing /

With 23.8% of marketers spending at least a week producing a single promotional email, it is quite clear how developing an email marketing strategy is a critical and crucial task. Therefore, it becomes imperative to have an email development process that’s not only well planned and efficient but also runs smoothly and fulfills your business’

4 Actionable Tips to Enhance Your Email Development Process Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com