A searchability culture, done right, will lead to all customer-facing initiatives becoming optimized for search. Leaders at the helm of startups tend to be bright and ambitious. They usually have a clear understanding of how they will disrupt an existing industry. A challenge they face is how to make their service or product discoverable. An […]
In recent times, animal nutrition has assumed a role far bigger than anticipated – a factor that has accelerated animal feed additives industry. Consumers across the globe have lately developed a palate for protein pertaining to a slew of related determinants, such as increased awareness with regards to health, the role of proteins & other
Amazon is now the primary destination for product search, numerous studies and surveys have shown. And where there’s demand, there’s competition. There are now more brands competing to appear at the top of those Amazon searches than ever. That’s why understanding how Amazon’s A9 search algorithm works is critical to your success on the platform.
Amazon’s A9 product ranking algorithm: Your guide to Amazon SEO for maximum visibility Read More »
Do you know what a successful social media product launch looks like? If not, now’s the perfect time to figure it out. Because no matter what you’re selling, recent statistics note that more and more consumers are discovering and researching new products via social. And it’s no secret why social media is growing as a
How to Perfect your Product Launch on Social Media Read More »
Ring main unit industry has garnered a significantly high traction over the past few years, primarily on account of the critical need for power supply across the globe. The surging demand for electricity for myriad purposes has necessitated the requirement of highly innovative and efficient electrical components such as transformers, generators, distribution systems, switches, and
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This last year has been a blur. At the start of 2016 I was working in Product Management at Twitter, and then I moved to the other side of the world to work at Atlassian in Sydney, Australia. Despite the massive geographic and timezone change, I’ve learned a lot from both places about being a
5 Things I Learned About Product (and People) Management This Year Read More »
Google the term “design thinking” and you’ll get around 1.5 billon results. It’s one of the most searched terms in business today as companies and marketers look to put the customer at the center of their product and CX design. And for good reason. And yet, only a small percentage of companies today have implemented
Design thinking starts with redefining the role customers play in your product strategy Read More »
You and your team have been hard at work. After weeks, maybe even months of planning, your new product is ready to get launched into the world. It’s exciting! We know. We’ve done it too. In fact, many brands have used this tactic to build anticipation or hype around their upcoming release so that they
6 Email Templates You Need To Create The Perfect Product Launch Campaign Read More »
E-commerce category pages represent a larger opportunity for ranking and driving organic search traffic than product detail pages, according to research unveiled at SMX West 2020 on Thursday. Across nearly 30 top U.S., e-commerce sites ranking for more than 25 billion keywords, category pages outperformed product detail pages, driving more keyword rankings and estimated traffic,
E-commerce category pages outperform product detail pages in SERPs Read More »
As many companies focus on improving customer retention and churn rates in response to private equity valuation demands, the issue of churn, in particular, has become front and center for many SaaS solution companies serving the local and small business industries. Many business leaders subscribe to the old adage that it costs more to win
Soapbox: The 80/20 rule is a fallacy, customer-driven product innovation drives revenue Read More »
