User onboarding is the process of guiding new users to easily and quickly find value in your product. Think of it as a small welcome bridge between acquiring new users and turning them into happy loyal ones. In essence, it is the first point of contact once a user signs up and so, it makes […]
4 Core Benefits of User Onboarding for Your Digital Product Read More »
Product transparency simply means being open and honest about the ingredients in your consumer packaged goods (CPG). Growing up, I was never concerned with the ingredients in products. I consumed a lot of food and used a lot of skin and hair products that weren’t good for my body or health. One day, I realized
Product Transparency: Displaying Ingredients on Your Consumer Goods Website Read More »
Google Maps is probably the company’s second most important product after Search. One of the more remarkable things about it is: a $63 billion company like Uber would probably not be possible without it. Refreshed app, new features. There’s also the fact that Google Maps has more than one billion monthly active users and can
Happy 15th birthday to Google Maps, the company’s second most important product Read More »
A whopping 94% of Americans surveyed read online ratings and reviews (R&Rs) prior to making purchases. 94%! This according to a recent Field Agent survey. “I use reviews for nearly everything,” one respondent said. “In fact, if I can’t find a review for something, I may not even consider it.” For brands concerned with winning
How Important are Online Ratings & Reviews to YOUR Product Category? Read More »
Twitter reported ad revenues grew by 12% year-over-year to $885 million for the fourth quarter of 2019. U.S. ad revenue increased by 21% year-over-year on Thursday. Total revenue, which includes $123 million from data licensing and other sources, increased by 11% year-over-year to $1.01 billion, passing the billion-dollar mark in a quarter for the first
Twitter says ad tech and product updates will improve direct response advertising Read More »
These days, having a digital storefront is a necessity — not a luxury. But, having an online place to transact your business isn’t enough. If you want to keep your business in the black, you need warm traffic full of people ready to purchase. Out of the numerous marketing strategies out there, when it comes
4 Steps to Writing An Email That Sells Your Product Read More »
A new list view and scripts support are coming to product groups in Microsoft Shopping that will give advertisers much more flexibility in managing their campaigns. The new view and capabilities will be rolling out in the coming weeks, Microsoft Advertising announced Tuesday. Easier management. You’ll be able to sort, filter and make pivots with
Filter, sort, bulk manage product groups in Microsoft Shopping soon Read More »
During the 1950s, Volkswagen sold a bus. Although now considered a classic vehicle, the bus remains an icon for the car company decades later. The cool part? Volkswagen announced their new VW Bus — it’s electric and features sleek, modern styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it complements the
GoDaddy announced on Wednesday it had acquired Over, a mobile app designed for SMBs and entrepreneurs that allows them to quickly create content for social media platforms, email and websites. The app’s capabilities will be integrated into GoDaddy’s Website + Marketing platform in the near future, according to a company spokesperson. The app will also
