Black Friday is the busiest shopping day of the year in the U.S., with more than 116 million people hitting the shops in search of a great deal. But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. For the fourth year in a row, REI closed its doors on […]
How to Create a Purpose-Driven Marketing Strategy and Campaign Read More »
Editor’s note: You may have missed the original version of this article published a few years ago. Purpose-driven marketing is an even hotter topic today so we’ve updated the post and included some fresh examples. Most marketers (and many businesses) recognize the value of developing content based on a shared interest in supporting a worthy
How to be Purposeful With Your Purpose-Driven Content [Examples] Read More »
Are you getting the results you hoped for? Are you reaching your goals? To answer these questions, you need to measure the impact of your campaigns – you need to study analytics and collect the data pertinent to your efforts. This is a moment to appreciate that you are marketing now and not 30 years
The Most Essential KPIs for Purpose-Driven Organizations Read More »
