Reality

Apple says $14 billion EU tax order ‘defies reality and common sense’

LUXEMBOURG (Reuters) – The European Union’s order to Apple (AAPL.O) to pay 13 billion euros ($14 billion) in back taxes “defies reality and common sense”, the U.S. firm said as the two sides sparred in a case key to the EU’s crackdown on sweetheart deals to multinationals. The iPhone maker is appealing to Europe’s second …

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The Reality Of Machine Learning In Marketing

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Sachin Puri, vice president of growth marketing at McAfee. Not a day passes in the marketing world without someone name-dropping machine learning and artificial intelligence in a meeting. The underlying myth is that machine learning is …

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The Week in Tech: Silicon Valley’s Alternate Reality

Each week, we review the week’s news, offering analysis about the most important developments in the tech industry. Greetings from the alternate reality we call Silicon Valley. I’m Nicole Perlroth. Here’s a look at the week’s tech news: Uber’s very bad, horrible, no good day Arguably, the biggest news to come out of the Apple …

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Google set to make Augmented Reality push at Mobile World Congress – Premiumstech

Google has been working assiduously to bring augmented reality technology to the android smartphones for quite sometime and with the look of things, it seems the tech giant is ready to show the world what has been achieved so far. As the long awaited Mobile World Congress which is scheduled to be in Barcelona next …

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