Reality

Unlock tips, systems & recommended resources to stay ahead of the tech curve.

8 Innovative & Inspiring Examples of Augmented Reality in Marketing

For now, augmented reality (AR) is still largely a novelty — AR’s newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by …

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Spacecraft AR - Explore NASA Spacecraft With Augmented Reality

Spacecraft AR – Explore NASA Spacecraft With Augmented Reality

Spacecraft AR is a free iPad and Android app offered by NASA’s Jet Propulsion Laboratory. The app enables students to learn about various NASA spacecraft including the Curiosity rover, Voyager, Mars Exploration Rover, and a handful of other spacecraft. Spacecraft AR includes information about each spacecraft’s development and use. With Spacecraft AR installed and open …

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Podcast: The long path to a post-pandemic reality

Podcast: The long path to a post-pandemic reality

Deep Tech is a new subscriber-only podcast that brings alive the people and ideas our editors and reporters are thinking about. Episodes are released every two weeks. We’re making this episode—like the rest of our coronavirus coverage—free to everyone. We can probably stay sheltered in our homes, collectively flattening the curve of coronavirus infections, for …

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The lonely reality of grieving online during social isolation

The lonely reality of grieving online during social isolation

The global coronavirus pandemic has forced people to think about death, while simultaneously upending the ways in which we are used to experiencing grief and loss. Zoom funerals, delayed burials, and virtual goodbyes have replaced hugs, wakes, and held hands. The only option is to grieve online. Experts say that while there are ways in …

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14 Tips to Make Remote Work A Reality for Your Business

The current COVID-19 crisis has turned our company (and many, many others) into a full-remote organization. Now, fortunately, Mention is a remote-friendly company.  For years now, we’ve had full-time remote workers, and Mentionos (that’s how we call ourselves) are allowed to work from home when necessary, no questions asked. In short, we have experience. In …

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Simulating Reality for Better Experiences

Simulating Reality for Better Experiences

Monday 20 January 2020, 9:35 am Marketing in an Era of Search, Experiences, and Referrals Technology impacts lifestyles, communications, and viewpoints across generations: millennials, generation Z, boomers, seniors, etc. Videos, visually striking images, and social media platforms inspire people to seek new experiences, emotions, and excitement. According to a Boston Consulting Group study, 72% of …

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