A round-up of our time at TFM 2017 This week the Smart Insights team were in London for Technology for Marketing 2017. A two-day conference dedicated to martech. If you didn’t make it to TFM, here is a recap of Dave’s talk and panel discussion, as well answers to the most common questions we were […]
This past Tuesday, September 19th, we held another #SMTLive Twitter chat co-hosted with Lucy Render-Kaplan, Founder of Arkay Marketing & PR. During the chat we asked six questions (shown below) that we believe to be important factors in building your Facebook engagement and reach. Everyone chimed in to ask questions, share their own experiences and best practices dealing with Facebook engagement,
How to Improve Your Facebook Organic Reach & Engagement [#SMTLive Recap] Read More »
Ask any college student about social media, they’ll tell you that it’s an integral part of their school experience, both on and off campus. Social media marketers already understand the importance of tailoring messaging for audiences and focusing on the platforms that their audience consumes the most, but for colleges and universities it’s goes a
#SproutChat Recap: Social Recruiting for Higher Education Read More »
Catch up on whats been happening at Social Media Week London 2017 Social Media Week London is a week long conference that focuses on the latest trends in communication, engagement, VR, Mobile, influencer marketing, and of course social media. Over the three days, SMW London holds over 50 sessions and workshops, with brands such as Buzzfeed, Facebook,
Because it’s that time of year where all the kids are heading back to school, we thought it would be a fun idea to join them by hosting a ‘Back to School’ themed Tuesday #SMTLive Twitter chat. We saw a great turn out with many new voices joining the group for the first time. We
Back to School: Social Media 101 [#SMTLive Recap] Read More »
One of the most important and versatile tools a social media manager has is right in the palm of their hand—a smartphone. From on-the-go monitoring to content creation, it’s a must-have tool that only keeps advancing. Capturing moments can turn out to be more worthwhile than you know, so it’s best to be equipped with
Thanks for a great season! In this episode, I recap Season 3 of our podcast. Our theme this season was Email Marketing for Podcasters! I also share that our team is representing at Podcast Movement 2017 this week in Anaheim, CA! Come swing by and say hello if you are there. Check out the episodes
[Podcast] Season 3 Recap and Meet us at Podcast Movement! Read More »
One beautiful thing about social media is that it allows customers to instantly interact with their favorite brands. Unfortunately, that easy-access also means that those brands are open to becoming the target of trolls: angry users hurling inflammatory language or even threats across social. All savvy social media marketers should understand how to distinguish feedback
You understand the importance of social media monitoring, but beyond keeping an eye on brand mentions how are you taking advantage of monitoring and social listening tools? For example, Sprout’s Smart Inbox is great for making sure you never miss a mention or brand hashtag so that you’re capitalizing on every social opportunity you can. In this week’s #SproutChat we talked
#SproutChat Recap: Leveraging Monitoring & Listening Read More »
Influencers are extremely powerful tools for marketers in today’s digital world. And because this is such a rising and relevant trend, of course, we held a Twitter chat on this subject. We had a great turnout; people showed up to share their opinions and ideas about influencer marketing. Here is a brief recap showing some of
Influencer Marketing for Small Businesses [#SMTLive Recap] Read More »
