Marketing Strategy

How omnichannel campaigns free you from the whims of Google

Marketers should look to form more diverse, holistic strategies capable of operating on their own schedules rather than being subject to Google’s short-term outages, bugs, and penalties For SEO marketers, Google is an unpredictable ecosystem. One day, the sun is shining and you’re basking in its favour. The next, a hurricane hits and your carefully …

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The future of marketing is conversational

Conversational commerce can introduce personalization across the buyer journey, leading to better results Only 22% of customers are happy with the level of personalization in digital retail. However, conversational commerce could offer true 1:1 personalization at every stage of the customer journey, and at scale. Picture this. You walk into your favourite brick-and-mortar store to …

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What We Can Learn from Nike’s $39B Marketing Strategy

With over 1.15K stores globally, 76.7K employees, and $39.12 billion in yearly revenue, it’s safe to say that Nike is at the top of the game right now. What is it like to be the largest sneaker maker who keeps sales surging as the global economy slows? I’ve spent three wonderful days rambling around Nike’s website …

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How to Effectively Respond to an RFP to Secure New Business

Stay Organized With Boilerplate Copy and Templates on File Responding to RFPs gets easier and faster after you have practice writing a few proposal responses. Once you spend some time writing your scope of services, company background, case studies, etc., you can refer to these for use in future projects. The key to repurposing these …

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How Software Research Analysts Create Their Reports

At Act-On, we’re pretty proud of the recognition we’ve received from numerous analyst reports. We feel this recognition is the direct result of the hard work we put in for our clients to create the most powerful and easiest-to-use marketing automation software on the market. Not only that, but we know that our customers are …

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