In 2018, Amazon’s global net sales reached $233 billion, and its impressive growth continues to rattle the retail industry. Amazon is on a path to become the largest retailer in the U.S. — and is expected to overtake Walmart by 2022, according to data from a recent market research report by Packaged Facts titled Amazon […]
Amazon’s Competitive Advantage and How Retailers Are Fighting Back Read More »
It is almost upon us. The Black Friday and holiday shopping rush. There are the obvious ways online retailers prepare, such as creating new offers, developing ad creative and launching Black Friday landing pages. In and around all the inventory, discounts and promos, have you taken the time to make sure you’re delivering a seamless
Facebook advertising is increasingly playing multiple roles in the retail marketing funnel – not unlike advertising on Google, Amazon and other major platforms. For instance, some marketers opt for a direct response, or mid-funnel, approach with Facebook ads by encouraging users to take specific actions online, in-store, or in mobile apps. Other marketers operate earlier
How retailers can optimize Facebook ads for direct response vs. brand building Read More »
In the world of retail, every business must now market across both digital and physical channels. It doesn’t matter if you have a brick-and-mortar store, an e-commerce website or both. Cross-channel marketing is essential to success. The latest Sailthru Retail Personalization Index examines what it takes to succeed at cross-channel marketing. And it ranks the
Success Secrets You Can Learn From Today’s Top Retailers Read More »
With today’s consumers on the go, it’s no wonder shopping is becoming more digital and social than ever before. Mobile-first shopping is up 24% over the past year and more than half of consumers (58%) say social media directly influences their purchasing decisions. Black Friday and Cyber Monday in particular dominate the social landscape during
Retailers Can Expect 28% More Social Messages in Holiday 2019 Read More »
Many holiday shoppers are winging it: Nearly half of holiday purchases in 2018 were either completely or partially unplanned, according to Deloitte, and 20% of those shoppers are open to being influenced by retailers, both in-store and online. With the entire retail industry at a crossroads—with store closures, CMO reshuffles, and competition from Amazon—retailers have
Marketers and Retailers, Implement AI to Survive the Holiday Season Read More »
Every time you ask Siri to tell you where the nearest hardware store is or Alexa to help you remember the title of the movie you watched recently, you engage in a voice search. In SEO terms, voice search is a type of Internet behavior made by users who verbally state their queries and questions,
How Retailers Can Optimize For The Growth Of Voice Search Read More »
Looking to boost your email marketing efforts? Check out these tips on how to make your email marketing connect with younger audiences. Source link
Snapchat is launching dynamic ads in a move to woo retailers and direct-to-consumer product advertisers as shopping catalogues can now be synced with the platform in real time. Starting from today, advertisers can opt in to an open-beta test for dyanmic ads that would enable campaigns to start running within the next two weeks. They
Snap hopes to woo retailers and DTC brands with launch of dynamic ads Read More »
Retail is changing fast. radically. indelibly. This is particularly true for the toy industry, still reeling from the onslaught of digital commerce and the nationwide closure of Toys ‘R’ Us stores. According to Field Agent’s new holiday preview, it appears Walmart, Amazon, and Target are faring best in a post-TRU, pre-TRU Kids world, but this
7 Lessons Holiday Retailers Can Learn from an Iconic Toy Store [Video] Read More »
