This story originally appeared in High Country News and is part of the Climate Desk collaboration. Last summer, across southwest Alaska’s Bristol Bay region—home to the largest sockeye salmon fishery in the world—tens of thousands of fish washed up dead along riverbanks. Rivers running at temperatures above the threshold for salmon health were killing the […]
In Alaska, Summer’s Getting Too Hot for the Salmon Run Read More »
When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. The reason? Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know.
How to Run a Successful Grassroots Marketing Campaign [+ Examples] Read More »
Sharing is caring! In recent times, there are several powerful marketing software, that work incredibly well for companies with a range of features and solutions. EngageBay is one of these: an all-in-one marketing and sales tool that offers a seamless experience to customers, mostly for small to medium-sized business enterprises. Whether it is marketing automation,
An All-in-One Tool to Run Your Business Smoothly Read More »
There are so many rules and guidelines and so much planning and preparation involved. A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you’re doing it right. Here’s how you can set yourself up for success with contests on
How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas) Read More »
No matter how many marketing fads will come and go, the one marketing strategy tactic that never fails to drive engagement is a Twitter contest. It’s one of the best ways to build a buzz around your brand, attract a new audience and reward your loyal followers. But running a Twitter contest isn’t just about
Wondering how to run brand contests and giveaways like a pro? Contests and giveaways can be an amazingly easy and quick way to generate positive engagement, get more traffic to your website and most importantly, generate more leads for your business. That said, holding an online contest is not as easy as buying an iPad,
How to Run Online Contests and Giveaways Like a Pro Read More »
Some advertisers struggle to create display advertising programs. Sometimes they don’t have the design expertise or capacity to create good-looking ads. And even when they do, they may not create every possible ad size or type. This is one of the reasons Google rolled out responsive display ads in 2016. It was a way to
6 Reasons to Run Responsive Display Ads (& 2 Reasons Not To) Read More »
Looking for a proven way to bump up your sales this year? I’ve got two impactful words for you: seasonal events.
How to Run a Seasonal Marketing Campaign – GetResponse Blog Read More »
If you invest in an education, you expect it to pay off in a decade. Invest in a buy and hold investment, and you probably expect a return within a year. Day trade bitcoin and you might be measuring your return over the course of an hour. if you wanted to make a long-term impact
As marketers, we’re making important decisions on behalf of our company and team every day. In addition to using our best judgment when it comes to making these decisions, it’s ideal to also utilize data and metrics when we can.
How to Build, Run, & Analyze Marketing Reports [Examples + Templates] Read More »
