Bitcoin, like gold, cannot simply be created arbitrarily, it is limited and finite supply to a max of 21 million Bitcoins, ever. Gold’s supply has historically increased at around 2% per year. Bitcoin’s supply will increase less than 2% starting at the 2020 halving, and will go to less than 1% a year after the […]
An Explanation of Why Bitcoin’s Scarcity May Give It Value in 2020 and beyond Read More »
What is scarcity marketing? Basically, it’s the tactic of increasing demand for a particular product or service based on the idea that the item is rare or difficult to obtain. Why does this work? Customers tend to place a higher value on items that feel more exclusive or unique. A customer will probably pay more
Scarcity Marketing Tactics That Will Boost Your Sales Read More »
People eventually see; you intend to scare them into profiting you. Related blog posts and resources: I came across a time-induced, special time offer, clock ticking thingee a few moments ago. Used for a few days, OK. Used for a few weeks, I think, why is this guy trying to scare me into making money
These days, everything seems to be about ease, convenience and availability. With a few clicks, you can get almost anything (groceries, clothes, transportation…you name it!) sent to your home. If people can’t get what from one business, another option is just a few more clicks away – so why wait? In this climate, it seems
As marketers, every day we aspire to put our products and services in front of as many eyes as possible. We look for ROI on reach, engagement—any edge we can get in spreading the word. Over the past few years, there’s been a trend of marketers trying to “eliminate friction” in an effort to attract
Scarcity Marketing: How to Make More by Making Less Read More »
Increasing conversion rates is essential for every business. Even if your current numbers are satisfactory, there’s always room for improvement. The problem I see is that too many companies are using the same old and boring strategies. Those methods get stale fast, and they don’t entice your customers to change their behaviors. Implementing scarcity tactics
How to Boost Conversions by Tastefully Implementing Scarcity Tactics Read More »
